Cut and Paste 品牌 by Lisa Winstanley is a highly esteemed winner of the very prestigious 2021 A' Design Award 金奖 in 平面、插画与视觉传达设计 Competition Category.

金平面· 2021

Cut and Paste 品牌

by Lisa Winstanley

Client: Lisa Winstanley

A' Design Award 金奖 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #103530

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Colors

The Design

About Cut and Paste 品牌

这个项目工具包，剪切和粘贴：防止视觉抄袭，解决了一个可以影响设计行业每个人的话题，但视觉抄袭是一个很少讨论的话题。这可能是由于从图像中获取参考和从中复制之间的歧义。因此，该项目的建议是让人们意识到围绕视觉剽窃的灰色地带，并将其置于围绕创造力的对话的最前沿。

The Recognition

About the A' Design Award 金奖

Cut and Paste 品牌是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Cut and Paste 品牌将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Cut and Paste 品牌激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project addresses a topic that affects everyone in the creative industry at some point in their career. Yet visual plagiarism is an issue that is seldom discussed, perhaps due to the ambiguity between taking reference from an image and copying from it. Rather than preach morality, what this project provides is awareness; enabling participants to make informed choices. The collaterals were created to support an active learning workshop with the main aim to provide a platform for discussion
Dimensions & Packaging: The book is A5 with a bespoke die cut folder at the back which contains the folded A3 poster, A6 4pp activity, die cut bookmark and kiss cut sticker sheet. These are all housed in a bespoke die cut outer folder which also contains an A5 notepad and pocket for 5 A6 postcards
Tags: branding, logo, book, poster, stationery kit, postcards, stickers, bookmark, workshop
Production Technology: This project was printed on RJ Maple bright stock of various weights dependent on the item. The outer folder is a bespoke die cut as is the 36pp book which contains a double sided poster, bookmark, A6 postcards and sticker set. The stationery kit is custom designed and contains pencils, paperclips and a sharper to complement the custom note paper
Design Challenge: The design utilises the existing colour palette and fonts of the University brand, alongside culturally appropriate imagery and rich, real-world examples of visual plagiarism, homage, pastiche and parody. The notion of a cut and paste visual culture is present throughout, as a reminder for participants to consider ethical intentions as part of their creative practice and the secondary, juxtaposed theme of ‘copy cats’ is playfully illustrated; humorously referencing this common idiom and introducing a more palatable lightness to a somewhat serious topic.
Research: To support an active learning workshop, print collaterals were developed including, an outer folder, a 36 page book, bookmark, posters, postcards, stickers, a notepad and a custom designed stationery kit. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Inspiration: The designs were inspired by constructivist layout with rich, culturally appropriate imagery and bold, angled typography. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Project Duration: The project was launched in January 2020 at the School of Art, Design and Media, Nanyang Technological University, Singapore
Operation Flow: This project intends the user to fully interact with each component of the pack. The book is intended to be a tool for sketching ideas, writing notes and experimenting. The postcards are designed as case studies for discussion and debate. The A6 activities as practice based and require users to ideate and experiment. The stationery set facilitates this interaction and the outer folder provides a study container to house the full kit.
Patents: Copyrights belong to Lisa Winstanley, 2020
Team Members: Art Director: Lisa Winstanley
Research Assistant: Wu You
Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng
Image Credits: Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng