设计师 Ye Wang and Wei Chen 的作品 New Vision 果汁包装 荣获了极具声望的 2020 A' Design Award 铁奖，竞赛类别为包装设计。
铁包装· 2020
New Vision 果汁包装
设计师： Ye Wang and Wei Chen
客户: Nanpai Farm
包装类别A' Design Award 铁奖获奖者
9,414
已验证的获奖者
验证 #103664 的获奖状态设计作品
关于 New Vision 果汁包装
《新视界》是为一家水果农场设计的系列果汁包装。每个瓶身都呈现独特的水果图形，图形由设计软件绘制，并通过激光印刷工艺呈现。这些图形将果汁丰富的营养转化为简洁易记的视觉形态。该系列旨在与常规超市果汁包装拉开距离，让消费者能够快速辨识并区分每一种口味。每个瓶子高220毫米，直径64毫米。
荣誉认可
关于A' Design Award 铁奖
New Vision 果汁包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计New Vision 果汁包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。New Vision 果汁包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- Packaging design uses computer technology and printing technology to design a variety of different fruit graphics to achieve a unique set of juice packaging. This series of packaging is different from the traditional supermarket juice packaging, which makes it easy for the audience to distinguish and identify.
- 尺寸与包装
- Bottle height: 220mm
Bottle diameter 64 mm - 标签
- Juice, packaging design
- 生产技术
- 1. Use computer design software for graphic design.
2. Produced by laser printing process. - 设计挑战
- The biggest challenge is to find a suitable printing process to achieve the effect of this design. This needs to go through repeated proofing process.
It is very difficult to show the nutrition of fruit juice to the audience through visual design method, and make people remember deeply. The design adopts the method of combining illustrator software and Photoshop software to achieve the design goal. - 研究
- Combining computer technology with special printing materials, the design is embodied by technology.
Using the visual communication design method, the fruit juice is rich in nutrients, but it is abstract and difficult to express. Packaging design conveys this abstract information to people through visual graphics. And through the design of fruit shape is a series of very unique visual graphics, easy to be remembered by the audience. - 灵感
- The core idea of packaging design works is to present the rich nutrition of fruit juice through visual graphic design, making it easier for the audience to remember.
The design inspiration comes from the colorful life and life. It skillfully applies the computer special effects and printing laser technology to the packaging design. It is a combination of art and technology. - 项目周期
- The project started in April 2019 in Shenzhen and finished in August 2019 in Shenzhen.
- 操作流程
- Direct display, no more operation instructions required.
- 团队成员
- Team Leader: Ye Wang, Chao Yang
Designer: Xiaowei Lai, Jianzhong Yang, Wei Chen, Ziqiang Ouyang
Creative: Guangzhou Cold Launch Strategic Consulting Co., Ltd - 图片版权
- Image #01 : Designer / Ye Wang, Chao Yang, Wei Chen
Image #02 : Xiaowei Lai, Jianzhong Yang, Ziqiang Ouyang
Image #03 : Designer / Ye Wang, Chao Yang
Image #04 : Xiaowei Lai, Junjie Zhong, Ziqiang Ouyang
Image #05 : Guangzhou Cold Launch Strategic Consulting Co., Ltd
赞助内容
探索 Designers.org 之外
发现来自我们广告合作伙伴的产品、服务和机会。
探索更多
相关设计
探索同类别中更多按优秀程度甄选的获奖设计。
