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Yongle Palace Myth 插画 by Wang Yumeng and Huo Kai

Yongle Palace Myth 插画 by Wang Yumeng and Huo Kai is a highly esteemed winner of the very prestigious 2020 A' Design Award 铜奖 in 平面、插画与视觉传达设计 Competition Category.


铜平面· 2020

Yongle Palace Myth 插画

by Wang Yumeng and Huo Kai

Client: Northeastern University

A' Design Award 铜奖 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #103745

Colors

The Design

About Yongle Palace Myth 插画

《永乐宫神话》是一组卡通人物插画,取材于中国山西永乐宫元代壁画。设计将壁画人物加以简化、夸张与装饰化处理,以契合当代审美,并融入仙鹤、莲花、飘带等元素。插画以矢量软件绘制,借助曲线工具保留了原壁画衣饰的轻盈感与线描韵味。作品以四色印刷呈现,旨在激发公众对壁画艺术的兴趣及其保护意识。

The Recognition

About the A' Design Award 铜奖

Yongle Palace Myth 插画是 A' Design Award 铜奖得主,这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品,印证了其设计师丰富的经验、想象力与机智。预计Yongle Palace Myth 插画将成为一件备受推崇、令人钦佩且被珍爱的物品,兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践,并因注重细节而出类拔萃。Yongle Palace Myth 插画出色地满足需求,触动渴望,迷住情感,并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The frescoes of Yongle Palace in China are made into cartoon figures by computer technology. It is a promising career and bright future to display Yongle Palace culture in a new aesthetic way. The cartoon works include "empress mother", "Emperor Huang Tian", "Queen Mother of the west", "maid" and so on. Cartoon image has found a foothold of design, which is to transform the traditional mural into the image accepted and loved by people.
Dimensions & Packaging
Cartoon figure painting is 127x127cm, 63.5x63.5cm, plane printing.
Tags
Yongle Palace, mural, cartoon, illustration, character, myth.
Production Technology
The cartoon is painted by the vector graphic design software Adobe Illustrator. Bessel tools are widely used to depict the elegant and light feeling of the characters' clothing and the essence of the line drawing art of the Yongle Palace mural. The cartoon is printed in four colors for the promotion of graphic design.
Design Challenge
The line drawing technology of this kind of cartoon painting is not easy, so it is necessary to summarize and sort out the frescoes of Yongle Palace, and grasp the characters' expression and the charm of the line drawing. In particular, to draw traditional mural characters in the form of modern cartoon, we need to transform time and space, which needs to be challenged.
Research
Yongle Palace mural needs publicity and recognition. The cartoon character illustration design is based on the prototype of Yongle Palace mural characters, seizing the verve and body style of the characters, and adopting simplification, exaggeration and decoration techniques to upgrade the characters of Yongle Palace mural. Add crane, lotus, ribbon and other elements to show Chinese "Taoist" art and enhance people's sense of identity.
Inspiration
The inspiration comes from the fresco of Yongle Palace, which is a large-scale fresco art painted in the Yuan Dynasty in Shanxi Province, China. With the development of time, the disappearance of murals in architecture is inevitable. Therefore, the preserved murals of Yongle Palace need to be protected and inherited. The mural characters of Yongle Palace designed with cartoon appeal to people to pay attention to and protect the murals of Yongle Palace.
Project Duration
The project started from March 2019 and finished in September 2019 in Shenyang.
Operation Flow
In the publicity of Yongle Palace, the use of cartoon image is an important part of the publicity. With the aesthetic and hobbies of modern people, people's interest and understanding of Yongle Palace will be enhanced, and the murals of Yongle Palace will be deeply rooted in people's hearts.
Team Members
Design Director:Huo Kai, Illustrator: Wang Yumeng
Image Credits
Wang Yumeng and Huo Kai, 2019.

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