Plaza del Sol 零食包装 by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award 铜奖 in 包装设计 Competition Category.

铜包装· 2020

Plaza del Sol 零食包装

by Estudio Maba

Client: Plaza del Sol

A' Design Award 铜奖 Winner in 包装 Category

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Verified Award Winner

Verify Award Status for #104257

View at A' Design Award Press Release Award Badge

Colors

The Design

About Plaza del Sol 零食包装

Plaza del Sol 是一款薯片袋装包装设计。其图形取材于西班牙旅游城市中常见的民俗纹样与纪念品物件，并以幽默诙谐的方式将这些元素进行当代化呈现。每一款枕式包装袋都以纪念品为素材讲述一则小故事，意在让购买者会心一笑。画面通过在布景中摆拍的静物摄影完成，包装袋采用柔性版印刷工艺制作。每个袋子尺寸为195×320毫米。

The Recognition

About the A' Design Award 铜奖

Plaza del Sol 零食包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Plaza del Sol 零食包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Plaza del Sol 零食包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
Dimensions & Packaging: 195mm x 320mm
Tags: Packaging, design, folk, snacks, crisp, set, photography, humor
Production Technology: Still life photography in set for composition of the images. Flexographic printing.
Design Challenge: Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
Research: The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
Inspiration: The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
Project Duration: Murcia, Spain, May 2019 to February 2020
Operation Flow: These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
Patents: Plaza del Sol
Team Members: Strategy: Beatriz Suarez
Art Direction. Miguel Angel del Baño
Design: Jose Lorente
Photographer: La Industrial
Image Credits: Estudio Maba