Yongqing Fang Grand Theater Renovation 展览空间室内设计 by MAG studio

Yongqing Fang Grand Theater Renovation 展览空间室内设计 by MAG studio is a highly esteemed winner of the very prestigious 2020 A' Design Award 金奖 in 室内空间与展览设计 Competition Category.

金室内· 2020

Yongqing Fang Grand Theater Renovation 展览空间室内设计

by MAG studio

Client: MAG studio

A' Design Award 金奖 Winner in 室内 Category

16,771

Verified Award Winner

Verify Award Status for #104291

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yongqing Fang Grand Theater Renovation 展览空间室内设计

永庆坊大戏院改造是位于广州的一处展示与招商中心的室内设计。该戏院是恩宁路永庆坊的地标建筑,恩宁路是一条经过改造的老街,以老字号品牌和旅游业闻名。设计通过新旧元素的对比展开,以盒体式体量组织起334平方米的不规则空间。一层用于项目展示,二层则作为洽谈之用。材料选用木饰面、白色涂料、黑色铝板与灰色面砖。磨砂钢材与玻璃门将室内空间与街道相连。

The Recognition

About the A' Design Award 金奖

Yongqing Fang Grand Theater Renovation 展览空间室内设计是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Yongqing Fang Grand Theater Renovation 展览空间室内设计将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Yongqing Fang Grand Theater Renovation 展览空间室内设计激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yongqing Fang islocated in Enning Road, the core area of old Guangzhou. In recent years, Enning Road has been renovated, and gradually developed into a famous street full of time-honored brands that focuses on the tourism industry, even claimed as "the most beautiful old street in Guangzhou". As the Grand Theateris one of the landmarks of Yongqing Fang, the client expected to revitalizeit and make it serve as the investment promotion center of the whole renovation project.
Dimensions & Packaging: Area: 334 square meters.
Category: Exhibition
Tags: Renovation, old street, revitalize, exhibition, contrast
Production Technology: Main materials: wood veneer, white paint, rust-like paint spray, black aluminium panel, grey tile and stretch ceiling, etc.
Design Challenge: There were several door openings at the entrance of the original building, which were decorated with traditional wooden screen doors with Chinese characteristics before renovation. Since the designers hope to impress visitors with greater visual impact, frosted steel is put into use as the door frame combined with transparent glass, thereby combining the indoor and outdoor landscape.
Research: Yongqing Fang islocated in Enning Road, once the core area of old Guangzhou. In recent years, however, Enning Road has been renovated, and gradually developed into a famous street full of time-honored brands that focuses on the tourism industry, even claimed as "the most beautiful old street in Guangzhou". And Enning Road is also the soul of Qilou buildings in Sai Kwan.As the Grand Theater is one of the landmarks of Yongqing Fang, the client expected to revitalize it and make it serve as the investment promotion center of the whole renovation project.
Inspiration: The designers used the contrast of the old and the new, the past and the present to renovate the interior space. At the same time, various elements like light and shadow, and reality and fantasy are applied into the design.
In terms of space planning, boxes are used to form different functional divisions that can present changeable space structures while unifying the irregular spaces. The 1F is mainly used for project exhibitions. While the second floor is primarily designed for negotiation.
Project Duration: The project started in September 2019 and finished in November 2019 in Guangzhou.
Operation Flow: There were several door openings at the entrance of the original building, which were decorated with traditional wooden screen doors with Chinese characteristics before renovation. Since the designers hope to impress visitors with greater visual impact, frosted steel is put into use as the door frame combined with transparent glass, thereby combining the indoor and outdoor landscape. Especially at night, the pedestrians on the street would be easily attracted by the indoor space when the light is on.
Team Members: Chief designer: Jan Mok
Designer: Eric Zhou
Image Credits: Image #1: Photographer Shi Guan
Image #2: Photographer Shi Guan
Image #3: Photographer Shi Guan
Image #4: Photographer Shi Guan
Image #5: Photographer Shi Guan
Main image is Image #1, Optional Image #1 is Image #2, Optional Image #2 is Image #3, Optional Image #3 is Image #4, Optional Image #4 is Image #5