Sister's Ice Cream 冰淇淋 by Azadeh Gholizadeh

Sister's Ice Cream 冰淇淋 by Azadeh Gholizadeh is a highly esteemed winner of the very prestigious 2020 A' Design Award 金奖 in 包装设计 Competition Category.

金包装· 2020

Sister's Ice Cream 冰淇淋

by Azadeh Gholizadeh

Client: Azadeh Gholizadeh

A' Design Award 金奖 Winner in 包装 Category

62,953

Verified Award Winner

Verify Award Status for #104285

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sister's Ice Cream 冰淇淋

此包装是为姐妹冰淇淋公司设计的。设计团队已尝试使用三位女士，这些女士使人联想到该产品的制造商，其形式来自每种冰淇淋的口味，呈现出令人愉悦的色彩。在每种设计风格中，冰淇淋的形状都被用作角色的头发，从而呈现出有趣且新颖的冰淇淋包装形象。这种以新形式出现的设计在其竞争对手中引起了很多关注，并且销量很高。该设计尝试创建原创和创意包装。

The Recognition

About the A' Design Award 金奖

Sister's Ice Cream 冰淇淋是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Sister's Ice Cream 冰淇淋将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Sister's Ice Cream 冰淇淋激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design is minimalist, it brings a human touch, which makes it different from similar products. The colors suggest freshness and coolness. An ice cream Packaging which stands out from the crowd with its puristic design and directs the focus on the essentials.
Dimensions & Packaging: width 80mm x Height 190mm
Tags: Unique, puristic, eye-catcher, high-quality, pleasant to touch, practical, friendly
Production Technology: Food grade Thickened BOPP Material
Design Challenge: it was really hard to satisfy the customer. they were far more strict and picky.
Research: This design comes from a detailed observation of the manufacturer identification.
Inspiration: It's a homemade ice cream made by three sisters. In this packaging, the product and manufacturer identities are performed minimally. The design has tried to implement the feminity which is lying in the manufacturer's identity. They wanted their brand to be feminine and to represent ice cream made by women. For this reason, the design of this packaging uses the character of the lady. It was very important for the manufacturer to show the concept of sisterhood along with the high quality of the product in the design of this packaging. After a lot of scrutinies, we concluded that using young ladies' characters alongside pure colors could be an interesting choice. A new form that attracts both the customer and the buyer of ice cream with its new look.
Project Duration: The project started in June 2018 in Iran and finished in August 2018 in Iran.
Operation Flow: The trust of the customer must be won. Once having tasted the Ice Cream and when later he wants to buy this again, he must be able to remember the ice cream package design. Because their design is of high quality and unique. You recognize them immediately out of the crowd.
Team Members: Designer: Azadeh Gholizadeh
Illustrator: Azadeh Gholizadeh
Image Credits: Image #1: Photographer Azadeh Gholizadeh, 2018
Image #2: Photographer Azadeh Gholizadeh, 2018
Image #3: Photographer Azadeh Gholizadeh, 2018
Image #4: Photographer Azadeh Gholizadeh, 2018
Image #5: Photographer Azadeh Gholizadeh, 2018