Typotect 品牌形象 by Seulah Choi is a highly esteemed winner of the very prestigious 2020 A' Design Award 铜奖 in 平面、插画与视觉传达设计 Competition Category.

铜平面· 2020

Typotect 品牌形象

by Seulah Choi

Client: Seulah Choi

A' Design Award 铜奖 Winner in 平面 Category

11,550

Verified Award Winner

Verify Award Status for #104366

View at A' Design Award Press Release Award Badge

Colors

The Design

About Typotect 品牌形象

Typotect 是为一座致力于呈现现代主义先驱皮特·兹瓦特（Piet Zwart）作品的现代艺术博物馆所设计的品牌形象。该名称由"typography（字体排印）"与"architect（建筑师）"两词组合而成，呼应皮特·兹瓦特所涉足的两大领域。此形象重新诠释了其设计中的三大特征：三原色、纤细的线性元素，以及在开放空间中排布的平面几何形。每件应用物的顶部都出现一条纤细的红线，蓝色与黄色则填充于平面形状之中。该品牌形象以印刷媒介为主，应用于海报、名片、门票及墙贴等载体。

The Recognition

About the A' Design Award 铜奖

Typotect 品牌形象是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Typotect 品牌形象将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Typotect 品牌形象出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 'TYPOTECT' is a modern museum of 'Piet Zwart' who was a pioneer of modernism. The name of the museum is a mixed word with 'Typography' and 'Architect', due to his designer career. He used 3 primary colors, line and plane shape in his works. By reinterpreting his works, the identity of 'TYPOTECT' museum has designed. Modernism designers are still inspirationing many designers these days and I thought reinterpreting his works could give more inspirations to many people.
Dimensions & Packaging: This are print-based works. Poster was worked in 594(mm)x841(mm) but could be change in a same ratio. Name card is basically 50(mm)x70(mm).
Tags: branding, identity, communication, design, art museum, modern museum, museum, graphic, graphic identity
Production Technology: It is mostly print-based brand identity design. It could be printed on the paper(for example, namecard and ticket), or on a sticker so it can be decorated on the wall.
Design Challenge: After done with finding out the characteristics of his works and reinterpreting it, it was challenging how I could make this brand identity not only looking and feeling like his original works and careers but also new modern design museum. I tried to make it simple and kept using a linear shapes to show his work identity.
Research: For this project, I tried to go to all the modern museums in Newyork City. It gave me an idea of why people enjoys modern art and what makes people feel interesting about it. Also I researched about Piet Zwart by googling him and looking up by books. Basically he was famous designer so it was easy to find his pieces but it was hard go know his personal insights and thoughts. Reading books and some instructions about his design pieces helped me finding out and making up the identity of TYPOTECT museum. In conclusion, I could find out his main characteristics inside his works and could reinterpret his works for new type of modern museum branding.
Inspiration: When I was in NewJersey, studying graphic design, I learned about Piet Zwart who was known as a pioneer of modernism. I thought his works were very unique and shows his identity very well. He only used 3 primary colors mostly in his works. Also using a linear shapes and composition in his works were very attractive to me because he actually was a typo&graphic designer and also an architect. Inspired by this, I thought it would be fun interpreting his pieces and making an identity of Piet Zwart.
Project Duration: The project was started in 2016 in NewJersey and finished in March, 2020. The reason why it took so long is because I wanted to keep developing it and renewal it to keep it in the trend. The latest version of the proeject won the Silver Winner in Asia Design Prize 2019.
Operation Flow: Main characteristics of the project is using 3 primary colors, a linear shape and making a composition in the space. The light line which is mostly used with color red on the top of every brand application must used very thin stroke. Also color-based pain shape is better using color blue and yellow because it's less outlooking then red. Plain shape, reshaped square and a line must be used in logo with 3 main colors.