银 包装 · 2020
Mau 香水包装
by Moe Nakagawa
- A' Design Award 银奖 2020 in 包装
- CLIENT: Moe Nakagawa
- Estimated Number of Design Views: 27,701
- Verification code 0A85F8ABD3 · Verify this award
Colors
About Mau 香水包装
Mau是一款以日本传统为灵感的蜡质香膏包装设计。"Mau"意为翩然飘舞，设计主题即为柔软与轻盈。香膏盛放于以日本传统和纸制成的纸筒之中，和纸上淡淡的水彩笔触，传达出香气温柔的气质。蜡质香膏含水量低，因此包装可仅用纸材制成，无需使用任何塑料。这款柔和的香气专为那些觉得酒精基香水过于浓烈的人们而设计。
About the A' Design Award 银奖
Mau 香水包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Mau 香水包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Mau 香水包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
Press Kit
- Unique Properties
- The mau is a Japanese-oriented waxed perfume.
Waxed perfume has a soft smell that spreads calmness and this is wrapped by washi that is Japanese traditional paper.
A touch of watercolor is used to depict the softness of fragrance and sensitive sense. - Dimensions & Packaging
- Product: Φ14 mm x Height 77mm
- Tags
- perfume, package, packaging design, Japan, washi, waxed perfume
- Production Technology
- A wax is mixed with jojoba oil and essential oil while being hot. When everything is blended together, pour waxed perfume into paper tube made of washi (This is a conceptual work, so it's a hypothetical production method).
- Design Challenge
- It can use only paper without plastics for package as wax perfume's water content is less than alcohol one.
- Research
- Some people don’t prefer alcohol perfume as most of them smell too strong. However, waxed perfume has a soft smell that spreads calmness, which seems more suitable for consumer who have an aversion to strong smells.
- Inspiration
- The theme is softness and Lightness like floating in the air.
Mau means dancing like floating in Japanese.
Some people don’t prefer alcohol perfume as most of them smell too strong in their standard. However, waxed perfume’s soft smell seems more suitable for them. - Project Duration
- 2016-2019
- Operation Flow
- Waxed perfume makes it possible to enjoy wrapped in favorite fragrance even if people who don't prefer strong smell.
- Image Credits
- Moe Nakagawa(all)
