Jinsha Sauce Liquor 白酒包装 by Xiaoma Hu is a highly esteemed winner of the very prestigious 2021 A' Design Award 银奖 in 包装设计 Competition Category.

银包装· 2021

Jinsha Sauce Liquor 白酒包装

by Xiaoma Hu

A' Design Award 银奖 Winner in 包装 Category

26,683

Verified Award Winner

Verify Award Status for #105557

View at A' Design Award Press Release Award Badge

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The Design

About Jinsha Sauce Liquor 白酒包装

金沙酱酒是为一个中国白酒品牌打造的包装设计。该设计以插画的形式呈现产品的历史渊源、地理背景与品质内涵。古法酿造技艺与独特的产地风貌相互融合，以汉代壁画的艺术风格加以呈现。包装盒正面采用抽象手法，令人联想到中国水墨画的意境，同时融入了贵州少数民族的图案元素。开启包装盒时，插画便如画卷般徐徐展开。

The Recognition

About the A' Design Award 银奖

Jinsha Sauce Liquor 白酒包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Jinsha Sauce Liquor 白酒包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Jinsha Sauce Liquor 白酒包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging idea fully demonstrated the brand's historical origins, geographic background and quality characteristics. Through an expression of illustrations, the brand's ancient brewing skills and unique geographical location are combined, and displayed in the Han Dynasty mural art style thousands of years ago. The front of the box is abstract and full of Chinese ink and wash mood. Strengthened the brand's sense of quality and added art.
Inspiration: The packaging also incorporates Guizhou's unique ethnic minority patterns and other elements. When the box is opened, it looks like an unfolding picture scroll, conveying the brand's profound traditional Chinese cultural connotation.

Read the Press Release