Oulevi Packaging Design 啤酒包装 by Zhangyong Hou

Oulevi Packaging Design 啤酒包装 by Zhangyong Hou is a highly esteemed winner of the very prestigious 2021 A' Design Award 铁奖 in 包装设计 Competition Category.

铁包装· 2021

Oulevi Packaging Design 啤酒包装

by Zhangyong Hou

Client: Oulevi

A' Design Award 铁奖 Winner in 包装 Category

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Verified Award Winner

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The Design

About Oulevi Packaging Design 啤酒包装

Oulevi 是一款生啤酒的包装设计。容器为不锈钢罐,净含量一升,展开尺寸为长274毫米、高193毫米。印刷图形勾勒出一杯啤酒的轮廓。插画呈现了原料的产地——来自澳大利亚的大麦、来自北欧的酵母以及来自北美的啤酒花。杯形符号让消费者能够远距离辨识品牌。该设计旨在让产品故事在货架上得到清晰的呈现。

The Recognition

About the A' Design Award 铁奖

Oulevi Packaging Design 啤酒包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Oulevi Packaging Design 啤酒包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Oulevi Packaging Design 啤酒包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
Dimensions & Packaging: Net content：1 liter ，
Development dimension: 274mm long, 193mm high
Tags: Beer packaging, illustration, beer logo design
Production Technology: Stainless steel can
Design Challenge: As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
Research: Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
Project Duration: It took a month,
Location: Dalian, China
Team Members: Zhangyong Hou