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Chandon Rose 2020 Japan Edition 葡萄酒包装 by Kaoru Mizuno

Chandon Rose 2020 Japan Edition 葡萄酒包装 by Kaoru Mizuno is a highly esteemed winner of the very prestigious 2021 A' Design Award 银奖 in 包装设计 Competition Category.


银包装· 2021

Chandon Rose 2020 Japan Edition 葡萄酒包装

by Kaoru Mizuno

Client: MOTHER Inc.

A' Design Award 银奖 Winner in 包装 Category

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The Design

About Chandon Rose 2020 Japan Edition 葡萄酒包装

Chandon Rose 2020日本限定版是一款气泡酒的限量版瓶身设计。标签设计灵感源自日本传统的赏樱文化,画面中身着和服的女子手持酒杯,将平安时代的场景与现代宴飨融为一体。这一组合既体现了Chandon品牌的传统底蕴,也彰显其创新精神。瓶身中央的一把彩色团扇,寓意着酒体清冽爽利的口感与春日光线折射出的绚烂光谱。该设计在日本完成,瓶身则于澳大利亚生产。

The Recognition

About the A' Design Award 银奖

Chandon Rose 2020 Japan Edition 葡萄酒包装是 A' Design Award 银奖得主,这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品,展现出其设计师杰出的专业技能、才华与敏锐。预计Chandon Rose 2020 Japan Edition 葡萄酒包装将成为一件出色的典范之作,兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明,造福并拓展艺术、科学、设计和技术的边界。Chandon Rose 2020 Japan Edition 葡萄酒包装是一件令人羡慕的创作,它唤起渴望,带来积极的情感,并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Legendary champagne House Moet & Chandon established Domaine Chandon in 1986 to produce exceptional Australian sparkling wines from traditional grape varieties using the exact methode traditionnelle employed in Champagne, France.
With an innovative spirit and distinguished pedigree,Chandon crafts benchmark sparkling wines that are uniquely stylish, evocative and expressive.
CHANDON ROSE JAPAN EDITION 2020 is Japan limited design bottle.
Tags
Packaging, wine
Inspiration
The main source of inspiration for this project was Japanese traditional cherry blossom viewing.
Since Chandon has traditional and innovate brand spirit, the design reflects modern feast into the customary of Heian period depict a fusion of Japanese tradition and modernity of Chandon. To express the brand, the women in kimono enjoy with wine glasses in their hand, with modern-like.The colorful fan in the center of the bottle gives a image of the high-quality sharp mouthfeel taste of Chandon and the prism of spring light.
Project Duration
The project lasts about 1 year, designed in Japan and produced in Australia.
Team Members
Designer: Kaoru Mizuno (MOTHER Inc.)
Project Manager: Kaoru Ozawa (MHD Moët Hennessy Diageo K.K.)
Image Credits
MOTHER Inc. 2020.

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