The Mask That Ate The Virus 灭活病毒口罩 by Birger Linke is a highly esteemed winner of the very prestigious 2021 A' Design Award 银奖 in 包装设计 Competition Category.
银包装· 2021
The Mask That Ate The Virus 灭活病毒口罩
by Birger Linke
Client: Birger Linke Design
A' Design Award 银奖 Winner in 包装 Category
Verified Award Winner
Verify Award Status for #107497The Design
About The Mask That Ate The Virus 灭活病毒口罩
瑞士生物科技公司 Livinguard 研发出一种可重复使用口罩的织物材料，能够在接触瞬间灭活并消灭细菌、真菌与病毒（包括新冠病毒）。这一理念在包装设计中得以生动呈现：口罩以无菌包装形式提供，包装上附有一条塑料滑片，上下滑动时便会形成动画效果——图形化的病毒在滑动过程中被"吃掉"，为艰难时期注入一丝亟需的幽默感。为避免家庭成员之间混用口罩、进而造成交叉污染，包装内另附独立小袋，内含不同颜色的调节夹，可为每只口罩进行个性化标识。
The Recognition
About the A' Design Award 银奖
The Mask That Ate The Virus 灭活病毒口罩是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计The Mask That Ate The Virus 灭活病毒口罩将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。The Mask That Ate The Virus 灭活病毒口罩是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A patented, specially treated textile is used for these reusable masks, that eliminates viruses, bacteria and fungi upon impact (incl. Covid 19).
- Dimensions & Packaging
- Width 220 x Depth 22 x Height 220
- Tags
- Mask, virus-eliminating, Covid 19, Coronavirus, Livinguard
- Production Technology
- Livinguard treated textile, styrofoam, EVA
- Design Challenge
- Finding the right materials and printing technology that would allow for a highly accurate production needed for the animation to work.
- Research
- To bring the virus-eliminating process to life in the packaging, we made use of a century old technique: Moiré Animation – creating an optical illusion of animated frames, with the graphic depiction of a virus getting 'eaten' in the process.
- Inspiration
- Swiss biotech company Livinguard developed a textile for reusable masks that inactivates bacteria, fungi, and viruses (incl. Covid 19) upon impact.
The product idea is brought to life in the packaging:
The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a virus that is getting eaten in the process, adding some urgently needed humor in desperate days. - Project Duration
- The product was launched in May 2020. Up to date 5 Million masks were produced. Market: China/Worldwide
- Operation Flow
- The task was to communicate a new, unique product advantage to the consumer via the packaging: that a simple textile can provide protection, every single day.
- Patents
- Livinguard patented, treated textile
- Team Members
- Birger Linke
- Image Credits
- Photography: Chiara Ye Photography
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