SciFest Los Angeles 节庆视觉识别系统 by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award 铁奖 in 平面、插画与视觉传达设计 Competition Category.
铁平面· 2021
SciFest Los Angeles 节庆视觉识别系统
Client: Art Center College of Design
A' Design Award 铁奖 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #107529The Design
About SciFest Los Angeles 节庆视觉识别系统
SciFest Los Angeles(洛杉矶科幻电影节)是为一个虚构的八天科幻电影节所打造的节庆视觉识别系统。该活动精选1970年至2017年间的经典科幻影片,涵盖动作、动画与悬疑等多个子类型。设计以受四维空间场景启发的立体字体为核心视觉语言,贯穿于所有应用之中。海报结合增强现实技术,让观者得以探索画面的纵深层次;应用程序与网站界面则运用动态三维图形加以呈现。
The Recognition
About the A' Design Award 铁奖
SciFest Los Angeles 节庆视觉识别系统是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计SciFest Los Angeles 节庆视觉识别系统将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。SciFest Los Angeles 节庆视觉识别系统因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
- Tags
- Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
- Production Technology
- Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
- Design Challenge
- To re-design a pre-existing event and create holistic design experience through branding.
- Research
- Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
- Inspiration
- Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
- Project Duration
- The project started in December 2017 but finished in December 2019 in Pasadena.
- Operation Flow
- All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.
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