RV wine 葡萄酒包装

设计师： Hu Jijun

客户: SIVA X Dreamatic Design

包装类别A' Design Award 铜奖获奖者

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验证 #107706 的获奖状态

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关于 RV wine 葡萄酒包装

RV是为一款法国葡萄酒打造的包装设计，该酒以高端限量珍藏版的形式呈现。此批次限量6,000瓶红葡萄酒，每瓶容量750毫升，酒精度为13.5%。其视觉语言取材于法国巴黎当代而考究的时尚风格，传递出精致简约的生活方式。标签采用局部UV、烫金与丝网印刷工艺，印制于可回收PVC材质之上。设计目标是让品牌仅凭包装便易于识别、令人难忘。

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关于A' Design Award 铜奖

RV wine 葡萄酒包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计RV wine 葡萄酒包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。RV wine 葡萄酒包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

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媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: RV wine produced in France. The wine is a premium limited edition reserve, with a batch of 6,000 bottles. French wine culture has grown and developed with the history and civilization of France. Wine culture has penetrated into all aspects of French religion, politics, culture, art, and life, and is closely related to people's lives. French wine culture also affects the lifestyle and cultural interests of people all over the world.
尺寸与包装: Red Wine：13.5%vol, 750ml.
标签: Premium, Pure, Fascinating, Unique, Contemporary
生产技术: spot UV, Hot stamp print, and Screenprint on recyclable PVC
设计挑战: How to make consumers remember the brand through packaging design and make the brand deeply rooted in their mind.

Control the quality of various special printing processes during production.
研究: In the survey, RV Wine quantitative surveys and qualitative interview records of consumers, build the prototype models and set up an effective market assessment of the brand image.
灵感: RV wine stick to discovering and offering impressive wines at a great value. RV wine believes that a great wine brings you a sensual and emotional ride, accentuates the true character of its terroir. The inspired is comes from the impression of the contemporary sophisticated fashion style in Paris, France. Exquisite and simple life.
项目周期: The project started in April 2018 and finished in August 2019 in Shanghai.
团队成员: Hu Jijun