设计师 Giovanni Murgia 的作品 Cera Una Volta 酒标荣获了极具声望的 2021 A' Design Award 金奖，竞赛类别为包装设计。

金包装· 2021

Cera Una Volta 酒标

设计师： Giovanni Murgia

客户: Cantine Chessa

包装类别A' Design Award 金奖获奖者

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设计作品

关于 Cera Una Volta 酒标

Cera Una Volta（童话镇）不仅仅是一款葡萄酒，更是对过去的一次跨越。它的诞生源于一个梦想，即珍视祖先的教诲和过去的酿酒技术，创造出一颗小小的酿酒宝石。葡萄酒的创意理念以标签上的插图充分体现的童话夸张的简单性讲述了这款酒的诞生和生产者的故事。所选择的风格刻意具有童话色彩，为这款与维蒙蒂诺经典风格截然不同的葡萄酒带来神奇的触感。

荣誉认可

关于A' Design Award 金奖

Cera Una Volta 酒标是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Cera Una Volta 酒标将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Cera Una Volta 酒标激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The idea of the creative concept of the wine Cera Una Volta tells, in the simplicity of the fairytale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately like a fairytale, a bit to give a magical touch to a wine that differs greatly from the classic style of the other products of the company, but also to underline its highly expressive and dreamlike nature.
尺寸与包装: Label: 13,5x8,8 cm
Box: 32x27x10 cm
标签: wine, packaging, illustration, label design
生产技术: Label: The wine label was created with a coated paper with a special texture reminiscent of a fabric. The paper has a special treatment that makes it soft and silky to the touch to increase the tactile sensation of the product.
Box: The package contains 3 bottles and recalls the label design. it is made with a cardboard covered with the same paper as the label and has a box opening.
设计挑战: The request was to create a label that would appeal to a target of wine lovers who seek in a wine not only the quality of the product but also a certain exclusivity and elegance together with elements of corporate and personal storytelling.
Basically an audience of wine lovers looking for wine goodies produced by small cellars, with strongly territorial and identity characteristics. A target inclined to spend on quality products, which seeks a wine, beyond the purely qualitative aspect, also a side dish linked to the company and personal story of who produced that wine, as if to want to live the experience in holistic way.
The goal was to create a highly expressive and personal packaging design that could tell a story related to the people behind this wine.
研究: The research to develop the project was born from the inspiration for the famous book The Little Prince by Antoine de Saint-Exupery and his illustrations. The abstract and fairytale concept that inspired this work comes from here. Tell this wine, born from a dream, in a dreamlike and light way. The work to get to the final illustration went through several steps up to the final version which contains the main elements of the project. The goal is to create a unique and recognizable design capable of telling a story.
灵感: The Cera Una Volta therefore presents itself with this very suggestive label focused on a light and captivating style that integrates with the golden color of the wine specifically inserted in a transparent burgundy bottle, to reveal its bright and pleasantly golden color. It represents the lightness and light-heartedness of a young girl who flies on the wings of fantasy to follow her dream accompanied by her friend swallow who will guide her on the path to creating this wine.
项目周期: The project was started in June 2019 in Sardinia, finished and published in December 2019. The wine is on the market from January 2020
操作流程: The design of these labels is designed to give a tactile effect when picking up the bottle, thanks to the label paper and tactile processing. Soft-touch colors and embossing techniques are used to transfer the fairytale effect of the visual design.
团队成员: Giovanni Murgia - Art direction
Sara Pilloni: Illustration
Bruno Haver: 3D bottle rendering
图片版权: 3D Render: Bruno Haver
Photography: Giovanni Murgia