银 平面 · 2021
Branding Accademia of Perugia 品牌系统和活动
by Paul Robb
- A' Design Award 银奖 2021 in 平面
- CLIENT: Accademia Di Belle Art Perugia
- Estimated Number of Design Views: 39,349
- Verification code D7D3955E7A · Verify this award
Colors
About Branding Accademia of Perugia 品牌系统和活动
佩鲁贾学院需要一个新的视觉形象来反映该机构快速迈向未来的愿望。 S&P 与 ABA 的员工和学生合作，让学院的不同部门和各个方面参与进来。设计师的作品面临的挑战是创建一个统一的动态品牌标识和架构，同时赋予单个课程个性。他们创建了一个充满活力、强大和积极的身份系统，适用于不同的艺术领域，避免了典型的陈词滥调和惯例。
About the A' Design Award 银奖
Branding Accademia of Perugia 品牌系统和活动是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Branding Accademia of Perugia 品牌系统和活动将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Branding Accademia of Perugia 品牌系统和活动是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
Press Kit
- Unique Properties
- The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
- Dimensions & Packaging
- Online and outdoor campaign
- Tags
- Type, Campaign, Art school
- Production Technology
- The material was both digital and print
- Design Challenge
- The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
- Research
- We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
- Inspiration
- A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
- Project Duration
- June-October, Perugia Italy
- Operation Flow
- The Interaction with the campaign was across both traditional outdoor and online social campaigns.
- Image Credits
- Paul Robb
