设计师 Yiwen Tu 的作品 X-Hale 活动视觉设计荣获了极具声望的 2021 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2021

X-Hale 活动视觉设计

设计师： Yiwen Tu

客户: The International Society for Performing and Visual Arts

平面类别A' Design Award 铜奖获奖者

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设计作品

关于 X-Hale 活动视觉设计

X-Hale 是为一场虚拟艺术展览打造的活动视觉设计方案。该项目涵盖标志、海报、横幅、预告片以及直播所需的图形素材。核心视觉元素为一组 2.5D 字体结构,并运用虹彩渐变色营造轻盈、流动与神秘的氛围。方形海报、语录卡片等诸多物料均以平缓的"呼吸感"动效呈现。所有素材按多种格式制作,适配网站与社交媒体平台。该活动旨在疫情期间促进艺术家与观众之间的线上交流与对话。

荣誉认可

关于A' Design Award 铜奖

X-Hale 活动视觉设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计X-Hale 活动视觉设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。X-Hale 活动视觉设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Oh, Not Gallery (a Beijing-based art institution specializing in the promotional art of public spaces) and ISPVA(The International Society for Performing and Visual Arts) present the first major virtual exhibition, X-Hale, with a series of live streaming conversations between artists and audience worldwide. This visual design project includes promotional materials like logo, posters, banner, trailer design, and graphic assets for live streaming.
尺寸与包装: posters 3:4 ratio
Instagram post: square
Instagram story: 9:16 ratio
Youtube banner: varies by device
标签: X-hale, Graphic Designer, Visual Direction, Campaign, Motion Design, Live Streaming, International Artists, Art And Design During COVID 19
生产技术: 2.5D typography, Iridescent, photoshop, c4d
设计挑战: COVID 19 is both the project's biggest challenge as well as the trigger. As Internet remains as the most viable and contingent way of connections nowadays, this exhibition takes this opportunity to invite artists for meaningful and engaging conversations, dialogues, and Q&As to share their thoughts and perspectives around art and its enduring possibilities: its creative agency in making changes, its role as a conceptual catalyst, its capacity to trigger inspirations, ideas, stories, and its therapeutic function for emotional and mental states.
研究: The exhibition aims to provide a platform where artists can share their thoughts on how the pandemic changes their careers and lives. To some extent, the process of communication is an artistic exploration and design research itself.
灵感: The pandemic brought drastic changes in people's lives. As everyone is exploring their ways to cope with the unprecedented situation, new and creative ideas sprung up too. The primary subject is a 2.5D structure, and the designer used Iridescent color to present a sense of lightness, flow, and mystery.
项目周期: This is an ongoing project starting in July 2020 in New York and Beijing
操作流程: Promoted on ISPVA.org and social media platform like Instagram. Live Stream in YouTube, and bilibili. Most of the promotional materials like square posters, quotes are designed in motion. The design aims to create a peaceful breathing movement and fluidity to attract audience's attention.
团队成员: Visual Director: Yiwen Tu
Assistant Designer: Shirong Gu
图片版权: Image #1: Yiwen Tu
Image #2: Shirong Gu
Image #3: Yiwen Tu
Image #4: Yiwen Tu
Image #5: Yiwen Tu, Shirong Gu