Polin Kuyumciyan 的作品 Haci Bekir Halva 包装

设计师 Polin Kuyumciyan 的作品 Haci Bekir Halva 包装荣获了极具声望的 2021 A' Design Award 铁奖，竞赛类别为包装设计。

铁包装· 2021

Haci Bekir Halva 包装

设计师： Polin Kuyumciyan

客户: Haci Bekir

包装类别A' Design Award 铁奖获奖者

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已验证的获奖者

验证 #109346 的获奖状态

访问网站在A' Design Award上查看新闻稿获奖徽章

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关于 Haci Bekir Halva 包装

Haci Bekir 是世界上最古老的品牌之一，拥有巨大的遗产。尽管品牌名称自然而然地与质量和产品满意度联系在一起，但这样一个老品牌很难吸引新一代。随着哈尔瓦在土耳其食品潮流中越来越受欢迎，该品牌希望从中受益并更新其哈尔瓦包装。新设计的简单但引人注目的图案和颜色使 Haci Bekir 能够扩大其影响力和品牌认知度。设计图案和颜色的灵感均来自于三种halva成分和纹理。

荣誉认可

关于A' Design Award 铁奖

Haci Bekir Halva 包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Haci Bekir Halva 包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Haci Bekir Halva 包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Haci Bekir decided to update their products' packaging and prints in order to catch up with 21st century trends and appeal to a younger customer group as well.
Halva is a very traditional dessert but is now becoming very hip again. So Haci Bekir wanted to utilize halva's popularity and be able to address to the new generation. The new packaging design uses the hip stripe patterns and pop colors in order to modernize the traditional taste of halva.
尺寸与包装: This project consists of three halva boxes and they all have same size sleeves: 141 x 302 mm.
标签: packaging, box, design, patterns, food
生产技术: The product itself comes within a plastic container. But the container itself looked insufficient for the presentation so we decided to cover the box with a carton sleeve. The production was easy and the box was covered and became more presentable.
设计挑战: The challenging part of this design was to appeal to the younger generation while maintaining the legacy of Haci Bekir. The halva box designs are very hip but also simple because the brand name and logo also had to stand out. Also, halva does not have a specific shape, so it was harder to find a key visual to build upon. But the ingredients of each flavour gave it an organic pattern which ended up on the end design.
研究: The research was mostly based on different representations of each flavour of the three boxes. The flavours had to be represented in a series and the research process was all about sketches of patterns and ideas.
灵感: The simple geometric patterns were inspired from the main ingredients and the texture of each halva kind. Plain halva has straight lines to indicate its smooth texture, halva with cocoa has a wavy texture, thus the wavy pattern and halva with pistachio has a crunchy looking texture and the zigzag lines are chosen to hint the crunchiness. Bold and flashy colors were picked in order to give the brand and the product a fresh and young look.
项目周期: The project started in December 2019 and finished in February 2020, in Istanbul.
操作流程: The bicentennial brand is already very well known but its age makes it harder to connect to the new generation. The updated packaging design for halva boxes enables the brand to appeal to a younger audience because it presents trendy patterns and flashy colors.
图片版权: Image #1: Photographer Daçya Lisan, 2020.
Image #2: Photographer Daçya Lisan, 2020.
Image #3: Photographer Daçya Lisan, 2020.
Image #4: Photographer Daçya Lisan, 2020.
Image #5: Photographer Daçya Lisan, 2020.