设计师 EUCA Culture and Communications Co. Ltd. 的作品 Jiangmen Culture and Tourism 标志与品牌形象 荣获了极具声望的 2021 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。
铜平面· 2021
Jiangmen Culture and Tourism 标志与品牌形象
设计师： EUCA Culture and Communications Co. Ltd.
客户: Jiangmen culture, tourism, radio, television and Sports Bureau
平面类别A' Design Award 铜奖获奖者
已验证的获奖者
验证 #109973 的获奖状态设计作品
关于 Jiangmen Culture and Tourism 标志与品牌形象
《江门文旅》是为中国南方广东省江门市文化旅游领域打造的标志与品牌形象。标志创意源自汉字"门"及牌坊的建筑结构,将江门的城市风貌、建筑、文化遗产、山水与植物等元素融汇于"门"字造型之中。哑光金色寓意这座城市富庶而不失谦逊。项目同时制定了品牌形象规范手册,以确保各类应用的一致性。
荣誉认可
关于A' Design Award 铜奖
Jiangmen Culture and Tourism 标志与品牌形象是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Jiangmen Culture and Tourism 标志与品牌形象将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Jiangmen Culture and Tourism 标志与品牌形象出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway.
The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile. - 标签
- Branding, City, Culture and tourism, Logo design, Visual system
- 设计挑战
- Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.
- 研究
- This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.
- 灵感
- Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.
- 项目周期
- June 2019 – April 2020, Shanghai, China
- 操作流程
- To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.
- 团队成员
- Ellain Li, Di Tang, Grace Xu, Mingwei Zhou
- 图片版权
- Ellain Li, Grace Xu， Di Tang
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