Autumn Sky 礼盒 by JiaXin Qiu is a highly esteemed winner of the very prestigious 2021 A' Design Award 铜奖 in 包装设计 Competition Category.

铜包装· 2021

Autumn Sky 礼盒

by JiaXin Qiu

Client: Artaste

A' Design Award 铜奖 Winner in 包装 Category

11,972

Verified Award Winner

Verify Award Status for #110251

View at A' Design Award Press Release Award Badge

Colors

The Design

About Autumn Sky 礼盒

《秋空》是一款为中国月饼设计的礼盒。盒内可容纳八块月饼、一套刀叉以及一支电子蜡烛。盒体侧面采用激光雕刻银卡纸，背衬磨砂PVC片材，两层雕刻面之间以15毫米厚的EVA材料隔开，营造出层次与景深。盒盖采用透明亚克力材质。夜晚点亮蜡烛时，雕刻的祥云、水波与林木纹样便在墙面上投下斑驳的光影。整体造型取意于中国古代的糊纸窗棂。

The Recognition

About the A' Design Award 铜奖

Autumn Sky 礼盒是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Autumn Sky 礼盒将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Autumn Sky 礼盒出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a Chinese moon cake gift box. In particular, the entire gift box uses a large area of laser carving. Laser carved every leaf, every small animal, every wave is carefully sketched. This is not only a gift box, but also a lamp. When the electronic candle in the middle is opened at night, it will reflect a beautiful picture of light and shadow on the wall through the two-layer combined paper carving pattern on the side. The lid is made of acrylic acid. There are eight moon cakes, knives and forks and electronic candles in the middle. The design elements are clouds, waves and forests.
Dimensions & Packaging: Width 210mm depth 210mm height 200mm
Tags: Laser, carving, acrylic, Luminous, 3D
Production Technology: This box use multicolored silver paper to carve with laser. Paste a frosted PVC sheet on the back of the paper. The near view and far view are separated by 15mm EVA material. The cover is made of transparent acrylic.
Design Challenge: The effect of laser engraving is more delicate than knife version. In order to make the whole gift box both ornamental and portable, this work selects acrylic as the material. Acrylic increases the transmission and refraction of light, is undoubtedly the most perfect material. Although laser can carve very fine patterns, but the overall design needs to find a balance, not excessive pursuit of complexity, in the aesthetic and material outline, also consumed a lot of time.
Research: In this packaging design, the most difficult thing is to balance the luxury and cost of packaging design. Therefore, laser cardboard was selected as the main material of this design. Use the right laser power to carve the paper because if the power is too high, the paper will be scorched and too small to cut. The final result is obviously advanced. The double-layer laser engraving silver paperboard shows a good perspective effect. The total cost of the whole gift box is only 15 dollars.
Inspiration: This design shows the interaction between light and shadow, the interaction between tradition and fashion. Inspired by the windows of ancient China. Before the glass was invented, Chinese people used thin paper to stick it on the pane. The paper can be light-proof and windproof. Then people paste some paper carvings on the thin paper to increase the aesthetic feeling of light and shadow. This design is to process the living material in art.
Project Duration: The project has been completed in Shanghai in July 2020.
Operation Flow: Open the lid and take out the box containing the candle and knife and fork. Take out 8 mooncakes, light the candles and put them at the bottom of the box.