Cascahuin 龙舌兰酒瓶 by Humberto Garcia is a highly esteemed winner of the very prestigious 2021 A' Design Award 银奖 in 包装设计 Competition Category.

银包装· 2021

Cascahuin 龙舌兰酒瓶

by Humberto Garcia

Client: Tequila Cascahuín

A' Design Award 银奖 Winner in 包装 Category

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Verified Award Winner

Verify Award Status for #110322

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cascahuin 龙舌兰酒瓶

Cascahuin是一款专为龙舌兰酒设计的酒瓶。瓶口、瓶环与瓶颈经过重新设计,使密封系统得以采用软木塞。品牌标识以高浮雕工艺呈现于瓶颈之上,为包装赋予独具辨识度的印记。玻璃瓶身采用吹制成型工艺制造,以钠钙玻璃为基础材料。瓶塞由精选天然软木颗粒制成,并以食品级植物颜料着色。瓶身尺寸为70 x 70 x 260毫米。整体设计灵感源自前西班牙时期的手工艺、材料以及对星象的解读。

The Recognition

About the A' Design Award 银奖

Cascahuin 龙舌兰酒瓶是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Cascahuin 龙舌兰酒瓶将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Cascahuin 龙舌兰酒瓶是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The process of developing the customized package consisted of making modifications to the mouth, ring, and neck of the bottle so that the sealing system works by means of a cork stopper, in addition to placing the icon designed for the brand in high relief on the neck of the bottle, which gives it a subtle strength and characteristic seal of the package.
Dimensions & Packaging: the dimensions of the packaging are as follows:
70 mm x 70 mm x 260 mm
Tags: design, product design, graphic design, art direction, tequila, bottle, visual design
Production Technology: The production process of the glass container will be carried out by blow molding. The standardization of the base material considers its base in sodium-calcium glass.
For the stopper - cork is produced a type Spark, developed to measure, using selected natural cork grains and inked with food grade vegetable pigments.
Design Challenge: One of the obstacles that we presented in the development of the bottle was the manufacture in blown glass, since it was very important to have the details with quality and fineness as well as the cork carved in stone.
Research: The graphic identity of Tequila Cascahuín was developed from the conceptualization of three elements that affect the agricultural processes of the blue agave: the earth, the stars and time.

To talk about the earth, pastel pigments were used for the development of the graphic variables, reading the accidents and qualities of this material; like the one that decomposes organically achieving pulverization, silences and tonalities of earthy sensations.

The game with the stars invites to conceive the cycles of cultivation as a rhythm that frames the agave landscape in nights and days, crickets and cicadas, rain and sleep.
Determine the auspicious times, of planting, cultivation and harvest.

Time marks the fullness and aging, which is represented by a bowl, a small cup with a concave shape made of clay, guaje or wood; used by our pre-Hispanic ancestors. The symbol of the bowl represents the matrix, the origin. In our ancestral tradition, the jícaras and vessels were used mainly as containers for water and food, they are the guardians of life over time.
Inspiration: The inspiration comes from our pre-Hispanic ancestors, their crafts, their materials and the use of the stars for each decision making
Project Duration: The project started in April 2020 in Mexico and finished in September 2020 in Mexico
Team Members: Creative Director: Ana Paula Santana
Product Designer: Irving Jimenez
Image Credits: All photos: Irving Jimenez & Humberto Vanhuten