Money Talks 插画系列 by Chia-Liang Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award 铁奖 in 平面、插画与视觉传达设计 Competition Category.

铁平面· 2021

Money Talks 插画系列

by Chia-Liang Lin

Client: Huzhou University

A' Design Award 铁奖 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #110420

View at A' Design Award Press Release Award Badge

Colors

The Design

About Money Talks 插画系列

《金钱之声》是一组以官场腐败为主题的插画作品。该系列描绘了数百个"鬼魅"形象,象征着隐匿的贪欲、潜规则与对名利的追逐。阴暗狰狞的意象与官员们正面的公众形象形成强烈反差。每幅作品尺寸为297×420毫米,由Adobe Photoshop与Illustrator制作完成。这组插画呼唤廉洁从政、勤勉尽责与公平正义,同时也为观者带来独特的艺术体验。

The Recognition

About the A' Design Award 铁奖

Money Talks 插画系列是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Money Talks 插画系列将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Money Talks 插画系列因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The officialdom is a pool of deep water, dirty, chaotic and muddy, just like hundreds of ghosts that haunt at night. They are being an official, not seeking benefits for the people, but pursuing fame and fortune. This is a bad social atmosphere. There are unspoken rules everywhere. The ugly state of pursuit of these rights is the source of depraved social psychology. Therefore, the design team think that it is the best to use hundreds of ghosts to embody these twisted and terrifying situation.
Dimensions & Packaging: Width: 297mm x Height: 420mm x Weight: 200gm
Tags: Money Talks, Anti-Corruption, With the people in my heart
Production Technology: Adobe Photoshop and Illustrator
Design Challenge: The most significant challenge was to express our perspectives via visual communication method in illustrations. Therefore, the design team spent a great deal of time studying and finding the way to balance the aesthetic, expression and visual elements at the same time.
Research: Money Talks is a condemnation of modern officialdom and social corruption. The series of works are hideous, showing the darkness behind the positive image of officialdom via images of hundreds of ghosts. The design team wanted to tell the officials that they should make every effort to govern, act honestly, be diligent for the people, and uphold justice. The design team hope that people get spiritual encouragement, ideological enlightenment and even spurs on words and deeds while providing people with artistic enjoyment, . This is the desire for honest and justice for modern officialdom in this series.
Inspiration: The design concept of Money Talks is derived from some things that people have experienced and seen before and more and more movies and TV series adapted from real events. Based on these and collected data, the design team sort out the general direction through investigation and propose myself. Finally, after discussing and revising with team members, formally confirm the visual sense of officialdom. The Money Talks is just like the name, it is to surface the ugliness and darkness in the officialdom.
Project Duration: This project was created and completed between January and June 2020 in Ningbo, China.
Operation Flow: This series received a number of positive opinions and were highly acclaimed on many fields. Moreover, numerous people had been touched and they had thought these works will not be forgotten ever.
Team Members: CHIA-LIANG LIN
CHENG-YI YANG
TUBINJIAN SHEN
Image Credits: Creative Director: CHIA-LIANG LIN
Art Director: CHENG-YI YANG
Designer: TUBINJIAN SHEN
Illustrator: TUBINJIAN SHEN