设计师 Xueqian Zhang and Jingzhang Xiao 的作品 Classic Blue Sealed Baijiu 酒类包装 荣获了极具声望的 2021 A' Design Award 铁奖，竞赛类别为包装设计。
铁包装· 2021
Classic Blue Sealed Baijiu 酒类包装
设计师： Xueqian Zhang and Jingzhang Xiao
客户: Jiangsu Yanghe Distillery Co., Ltd
包装类别A' Design Award 铁奖获奖者
已验证的获奖者
验证 #110713 的获奖状态设计作品
关于 Classic Blue Sealed Baijiu 酒类包装
经典蓝封坛白酒是一款为中国传统烈酒设计的包装。酒瓶采用象牙白陶瓷材质，方形瓶身呼应亭台楼阁的建筑形态。瓶身侧面的瓦楞纹线条既似绳结，又如麦穗——小麦正是白酒的原料之一。水墨画风格的插画呈现了与宿迁这座城市相关的三大主题。外盒以纸质材料搭配皮革工艺制成。整体设计取意于古时将白酒封入陶坛陈藏的传统习俗。
荣誉认可
关于A' Design Award 铁奖
Classic Blue Sealed Baijiu 酒类包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Classic Blue Sealed Baijiu 酒类包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Classic Blue Sealed Baijiu 酒类包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- Classic Blue Sealed Baijiu , the overall design is based on ivory white, embossed with wheat ears on the side of the bottle, which also reproduces three themes of "Chinese Baijiu capital, famous city of water, The Hometown of Emperor Xiang" in ink painting. Compared with ordinary liquor products, Sealed Baijiu is stored in a special pottery jar with a aging effect. The design of the bottle is simple、elegant and extraordinary, creating this classic Baijiu with special flavor.
- 尺寸与包装
- 210mm x 155 mm x 315mm x 3 kg Width x Depth x Height x Weight
- 标签
- crafts, Baijiu, spirit, packaging, art
- 生产技术
- The product adopts the characteristic ivory white ceramic bottle, the material combined with the form of illustration, which are more classical, and the outer box is paper based with leather craftsmanship, which is simple and fashionable, reflecting the cultural charm.
- 设计挑战
- In terms of wine brewing, wetland green raw grains are selected and brewed with soft and soft three-low technology. The temperature should be kept between 15-20 degrees Celsius and the relative environmental humidity should be kept at about 70%, which is exactly why Yanghe brand's soft quality is created.
- 研究
- A jar of fine Baijiu is not only a review of the development of Baijiu making skills in Guyu, but also a "fermentation" of original intentions and ingenuity in time, creating a feeling of peaceful homeland and prosperous country. At the same time, Classic Blue Sealed Baijiu (2020 version) is reflecting the value of its collection. It is carrying humanism and history, can apply to wedding banquets, giving gifts, and other precious moment of life.
- 灵感
- The custom of sealing the jar of Baijiu has been in existence in ancient times. After thousands of years of development, this has gradually changed from the initial sacrificial ritual to the praying that condensed the cultural atmosphere. During Guyu, people’s hopes are engraved in every jar of the “Sealing Baijiu”.
- 项目周期
- The project started in April 2019 in Suqian, Jiangsu and finished in April 2020, Suqian, Jiangsu.
- 操作流程
- The design form is mainly adopting illustration, and the painting form integrates traditional elements, highlighting a strong humanistic feeling. The bottle design adopts a more distinctive square body, which is close to the pavilion, and it's full of Jiangsu unique charm. The corrugated line on the side of the bottle adopts the design of Baijiu rope. The knot of the rope has the meaning of reunion and auspiciousness since ancient times. While the Baijiu rope is also close in appearance to the ear of wheat, one of the raw materials for Baijiu making. Barley also has the meaning of "big sales", which is a beautiful expression for a life full of hope.
- 专利
- Patented in March 2020
- 团队成员
- Designer: Huashuang Liu
Designer: Xueqian Zhang
Designer: Xuan Zhou - 图片版权
- Image #1: Photographer Xuan Zhou, Classic Blue-Sealed Baijiu, 2020.
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