LongSheng Zhong 的作品 Display Of Guilin Scenery 牙膏包装

设计师 LongSheng Zhong 的作品 Display Of Guilin Scenery 牙膏包装荣获了极具声望的 2021 A' Design Award 铁奖，竞赛类别为包装设计。

铁包装· 2021

Display Of Guilin Scenery 牙膏包装

设计师： LongSheng Zhong

客户: Guilin Sanjin Group Co., Ltd.

包装类别A' Design Award 铁奖获奖者

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已验证的获奖者

验证 #110995 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Display Of Guilin Scenery 牙膏包装

《桂林山水呈现》是为中国桂林一家品牌打造的牙膏包装。设计以中国传统绘画风格描绘了漓江与龙胜梯田两处本地景观,呈现产品的原产地与自然属性。外盒采用350克白卡纸,表面覆哑光膜并施以透明UV上光工艺;软管则由塑料与铝箔复合层构成。该设计并未仅仅强调功能性,而是借助众多消费者熟知的山水景致,建立起亲切的视觉联系。

荣誉认可

关于A' Design Award 铁奖

Display Of Guilin Scenery 牙膏包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Display Of Guilin Scenery 牙膏包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Display Of Guilin Scenery 牙膏包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: In order to reflect the uniqueness of the product, two unique landscapes of the birthplace of the brand are used, and the birthplace is described with traditional Chinese painting style, which shows the origin of the product and the pure nature of the product.
尺寸与包装: Outer box,45mm*35mm*190mm
tube,94mm*146mm
标签: Emotional resonance, uniqueness, product origin, Guilin scenery
生产技术: Outer box,350g white cardboard paper,matt lamination, transparent UV coating.
Tube,PEX,AL,PEX
设计挑战: Toothpaste is a necessity in the market and is used almost every day. There are many toothpaste brands on the market. It is difficult for our products to reflect uniqueness. This requires us to discover the various attributes of the product, such as efficacy, appearance, origin, and Packaging materials and craftsmanship.
研究: Customers’ current product packaging is basically a traditional packaging form, which is no different from the packaging on the market. They emphasize efficacy and function.There is a series of products with two varieties, namely whitening and anti-inflammatory. My inspiration came from two famous local landscapes in Guilin, the Li River and the terraces. They are a good representative of Guilin in Guangxi, China. You can think of the scenery of Guilin when you see the packaging, and you can also think of Guilin, a famous enterprise Sanjin.
灵感: The creative inspiration comes from the landscape of Guilin and the terraced fields of Longsheng, showing the landscape of Guilin, Guangxi
Beautiful natural scenery.
项目周期: April 22, 2020 to May 12, 2020.
操作流程: Currently, toothpastes on the market provide consumers with effective publicity, such as whitening and anti-inflammatory. We hope that there are other ways to provide consumers with choices. Emotional marketing is a good choice. China’s 20 yuan coin is familiar to everyone. On the back is the scenery of Guangxi and Guilin. Our customers and products are all Guangxi. In Guilin, we hope that the products can be connected with the scenery on the money, and give consumers familiarity and trust.