设计师 Mengyu Cao 的作品 Chinese Zodiac 版式荣获了极具声望的 2021 A' Design Award 铁奖，竞赛类别为平面、插画与视觉传达设计。

铁平面· 2021

Chinese Zodiac 版式

设计师： Mengyu Cao

客户: YiQi Hanzi

平面类别A' Design Award 铁奖获奖者

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关于 Chinese Zodiac 版式

中国十二生肖字体包括 12 个字符。鼠、牛、虎、兔、龙、蛇、马、羊、猴、鸡、狗、猪。它结合了中国书法和中国传统水彩画。以设计思维，打破原有的书法形式，和谐地加入创意图画，展现每个字本身的含义。对于不懂中文的人来说，汉字总是看起来像复杂的图画。该项目的目的是让汉字为大家所理解，传播中华文化。

荣誉认可

关于A' Design Award 铁奖

Chinese Zodiac 版式是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Chinese Zodiac 版式将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Chinese Zodiac 版式因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The Chinese Zodiac project combines Chinese calligraphy and watercolor drawing to present each character with its meaning. With design thinking, it breaks the traditional Chinese calligraphy forms and adds creative drawings to it harmoniously to show the meaning of each character. Chinese characters always look like complicated drawings to people who don't know Chinese.This project is aimed to make it understandable to everyone to spread Chinese culture.
The 12 Chinese zodiac includes Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, Pig.
尺寸与包装: This typography set can be used as culture posters as I shown with the images.
标签: graphic design, Typography, creative drawing, Chinese Zodiac, Chinese culture, calligraphy, watercolor drawing, poster, posters
生产技术: Chinese traditional calligraphy, Chinese traditional watercolor drawing
设计挑战: Ideation is the hardest part of this project. How to merge animals form into the characters harmoniously that makes the most sense. It shouldn't break the traditional beauty of Chinese calligraphy. And it should enhance the beauty to show the meaning of the character in a fun way.
研究: Researched on Chinese calligraphy form of beatuy, Chinese traditional watercolor techniques, and culture behind Chinese Zodiac.
灵感: At the beginning of my design journey, I learned a lot of Chinese traditional culture. I was taught to have the mission to deliver valuable Chinese traditional cultures to the modern world, to enhance and spread it to the nation and the world.

I also found out there were not many creative creations around Chinese calligraphy compare to English lettering. I want to use my ability to design and drawing to explore more possibilities of the traditional assets, Chinese characters.
项目周期: This project started in January 2020 in San Francisco and finished in August.
操作流程: This typography set can be used as physical or digital posters to promote Chinese culture. People can understand the meaning of each Chinese character when seeing the typography only without reading the description.
团队成员: Mengyu Cao