Super Leg 零食包装 by Chen Wang is a highly esteemed winner of the very prestigious 2021 A' Design Award 铁奖 in 包装设计 Competition Category.
铁包装· 2021
Super Leg 零食包装
by Chen Wang
Client: Three Squirrels
A' Design Award 铁奖 Winner in 包装 Category
Verified Award Winner
Verify Award Status for #111442The Design
About Super Leg 零食包装
《超级鸡腿》是为一家中国食品品牌打造的零食包装。包装画面中，品牌吉祥物——一只名叫"小健"的松鼠，正惬意地躺在一只大鸡腿上大快朵颐，而它的衣服却被货架挂住。该插画的灵感来源于动画片中老鼠偷奶酪被猫逮个正着的经典桥段。鸡腿上被牙齿啃咬出的缺口部分构成了开窗，透过它可以看到内部的肉质产品。该设计将吉祥物与产品巧妙融合，让包装在货架上的同类商品中脱颖而出。
The Recognition
About the A' Design Award 铁奖
Super Leg 零食包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Super Leg 零食包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Super Leg 零食包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Three Squirrels is a Chinese snack brand, and each of their product packaging has its iconic squirrel image. When designing the packaging of a series of products such as Super Leg, how to combine the brand's mascot （squirrel） with the product, and at the same time stand out from the many similar products on the shelf, is our first consideration in this design.
- Inspiration
- The design is inspired by the plot in the cartoon "Cat and Mouse" where the mouse steals cheese and is caught by the cat. In this package, the squirrel Xiaojian lay on the huge chicken drumsticks, ecstatically enjoying the food, but unexpectedly the clothes were caught by the shelves. The part of the chicken leg that is torn apart by the teeth is the window of the package, through which you can see the delicious meat inside.
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