Who's That Eating 立体弹起图画书 by Keitaro Sugihara is a highly esteemed winner of the very prestigious 2021 A' Design Award 金奖 in 平面、插画与视觉传达设计 Competition Category.
金平面· 2021
Who's That Eating 立体弹起图画书
Client: Keitaro Sugihara
A' Design Award 金奖 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #111800The Design
About Who's That Eating 立体弹起图画书
这本互动立体书呈现了七种动物享用各自最爱零食的场景，每种动物都配有3D立体弹起折页，展现其独特的进食方式。每个立体结构采用单页镂空设计，配以第二层背衬页来呈现口腔内部细节并增强结构稳定性。这种简洁设计结合纸质拼贴插画，为每只动物赋予了生动神态。文字通过日语拟声词表现进食声响，鼓励读者随着动物们咀嚼的节奏开合书页。
The Recognition
About the A' Design Award 金奖
Who's That Eating 立体弹起图画书是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Who's That Eating 立体弹起图画书将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Who's That Eating 立体弹起图画书激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This interactive pop-up book features seven different animals enjoying a snack, each with their own unique 3D pop up fold showcasing their eating style. Each pop up was designed with just a single page cut out. This simple design, combined with paper collage illustrations, brings life to each animal as they jump out from the page. The text includes eating sounds via Japanese onomatopoeia, encouraging the reader to open and close the pages as the animals munch away.
- Dimensions & Packaging
- 180 mm x 195 mm x 25 mm
- Tags
- Picturebook, Childrenbook, Popupbook, Bookdesign, graphicdesign,
- Production Technology
- Traditionally, pop up books are created by pasting folded paper onto a bound page. With a younger audience in mind, I closely considered book durability in my design process. I challenged myself to design each pop up using a single cut and folded page, laminated against a printed backing page that reveals the inside of each mouth. If the page happens to tear, this design makes it easy to repair.
Each illustration was hand collaged with various materials and papers to create my own textures and colors. - Design Challenge
- The biggest challenge in this project was to design seven distinct pop ups that accurately depict each animal’s unique eating motion.
- Research
- For research, I looked at several pop up books for inspiration. I was curious about their approaches to book production and storytelling. I found that there are many complex pop up books right now, and I wanted to counter that by making something simple and durable, yet effective and interesting.
Prototypes were tested by a dedicated quality control specialist, my young son Ito. - Inspiration
- After experimenting with paper to make a simple pop up, I found that the pop up moved as I opened and closed the folded paper. This motion reminded me of an animal eating, which inspired me to create a picture book.
- Project Duration
- The project started in December 2014 in Tokyo and finished in December 2019 in Tokyo. Published in May 2020.
- Operation Flow
- For each spread, the reader is greeted with a different snack and an animal's hand. Who's that eating? To reveal the animal pop up, the page is extended out from the center. The alternative was to flip to a new page, but I aimed to keep each prompt contained. This design ensures a smooth flow from question to answer.
- Team Members
- Publisher : TOKYO SHOTEN Ltd.
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