Pufine Advertising Ltd. Co. 的作品 Shangri La 葡萄酒包装

设计师 Pufine Advertising Ltd. Co. 的作品 Shangri La 葡萄酒包装荣获了极具声望的 2021 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2021

Shangri La 葡萄酒包装

设计师： Pufine Advertising Ltd. Co.

客户: Yunnan Shangri-La Wine Co. LTD

包装类别A' Design Award 银奖获奖者

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已验证的获奖者

验证 #111820 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Shangri La 葡萄酒包装

香格里拉是一套三款红葡萄酒的包装设计。标签运用传统东方水墨画的肌理，表现酒液的流动与老藤的枝干。三款包装并排陈列时，可拼合成一条蜿蜒的藤干。每款包装上都呈现一种产区的动物：蝴蝶代表空气，鱼代表水，鼠兔代表土壤。标签采用表面粗糙的木棉纸，通过压凸工艺形成老树皮的质感。该设计旨在唤起人们对传统艺术与自然环境的关注。

荣誉认可

关于A' Design Award 银奖

Shangri La 葡萄酒包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Shangri La 葡萄酒包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Shangri La 葡萄酒包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: 1,the entire series including three product,get creative inspiration from the expression of traditional Oriental ink painting,each product with ink shading of natural texture represents the wine flowing rhythm,The combination of the three products is like a winding and tough old vine trunk.2,The three products are combined with the animals in the producing area respectively.The colorful butterfly represents air,the Pisces represents water,and the pika represents soil.
尺寸与包装: Length:300mm, width:90mm, height:90mm
标签: Packaging, wine, Nature, Shangri-La, Animals, Ink painting
生产技术: The wine label is made of kapok paper with rough texture, and rough texture of old tree surface is made by convex technology.
设计挑战: We use eco-friendly kapok paper. The challenge of this design is how to make the texture of grape trunk on the paper. We use concave pressing and bulging technology to create realistic tree trunk texture on paper.
研究: The origin of this red wine series is located in high altitude areas. The pure air, water and soil create a high-quality ecological environment. This wine is made from the fruits of old grape trees. The older the trees are, the higher the wine quality is, which is worthy of collection.
灵感: The creative inspiration comes from the winding growth posture of old grape trees and mottled traces of years, The longer the tree age, the higher the wine level, which represents the quality of a good wine, just as the growth of old trees requires years of precipitation. We hope to use the traditional culture of the East to interpret this series of wine, to expand the boundaries of culture and blend.
项目周期: The project began in October 2019 and will be completed in August 2020
操作流程: 1,From the texture of traditional Oriental ink paintings,we find that different forms are presented,like the natural flow of the red wine,and like the trunk of a vine,which can be presented individually or as a series of combinations.2,In today's material development, the natural environment is destroyed and traditional art gradually dies out.We also hope to arouse people's protection and inheritance of traditional art and ecological environment through the creativity of this set of products.
团队成员: Designer: wang yang;
Creative Director: xia ling;
Customer Service Director: Zhou Xiaoli,