The Devil's Keep 超稀有单一麦芽爱尔兰威士忌 by Tiago Russo

The Devil's Keep 超稀有单一麦芽爱尔兰威士忌 by Tiago Russo is a highly esteemed winner of the very prestigious 2021 A' Design Award 金奖 in 包装设计 Competition Category.

金包装· 2021

The Devil's Keep 超稀有单一麦芽爱尔兰威士忌

by Tiago Russo

Client: The Craft Irish Whiskey Co.

A' Design Award 金奖 Winner in 包装 Category

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Colors

The Design

About The Devil's Keep 超稀有单一麦芽爱尔兰威士忌

The Craft Irish Whiskey Co. 首次推出的 The Devil's Keep 体验盒在设计时对每一个细节都给予了最奢华的关注，体现在深色橡木饰面和黄铜细节上。这一切都始于外部强烈的极简主义视觉效果，由古老的日本锁锁定，专用钥匙存放在后面。只有从古老的锁中打开体验盒，您才能沉浸在里面的内容中，深色酒红色皮革壁上装有品尝配件，这对于全面体验魔鬼至关重要。

The Recognition

About the A' Design Award 金奖

The Devil's Keep 超稀有单一麦芽爱尔兰威士忌是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计The Devil's Keep 超稀有单一麦芽爱尔兰威士忌将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。The Devil's Keep 超稀有单一麦芽爱尔兰威士忌激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designed by Tiago Russo, The Devil’s Keep Experience Box has been created with the most luxurious attention to every single detail, embodied by a dark stained oak finish and brass detailing. It all starts with the strong minimalist visuals on the outside, where a thin gold trim leads to the two opposite angled and recessed handles that are locked in position by an ancient Japanese lock with a dedicated key stored at the back.

Only by unleashing the experience box from its ancient lock, you will be able to immerse into the contents inside, where dark burgundy leather walls hold the tasting accessories, crucial to experiencing the Devil’s in full.

Bespoke glasses, a custom numbered whiskey certificate and a rich booklet that tells the entirety of The Devil’s Keep story are housed in each door, leaving the centre stage to holding the vessel secure. Behind the bottle, one will find all the bespoke accessories specifically designed for this product that make it, truly, a unique and luxurious whiskey experience: a gold pipette, obsidian whiskey stones, water carafe from the same Antrim source, a measure of the barley used to make the whiskey and a pioneering whiskey and distilling essence, The Angel's Share, an atomizer encapsulated in a bespoke vessel and natural wooden lid.

Not only the experience box has an ancient lock to keep the devil inside, but the bottle itself is also chained to the walls of the experience box, so that only its rightful proprietor can truly unleash the devil.
Dimensions & Packaging: Experience Box Dimensions: 360mm L x 215mm W x 350mm H.
Exterior Transit Box (in similar materials, with heavy duty brass locks and handles): 420mm L x 275mm W x 417mm H.
Tags: Whisky, Whiskey, Packaging, Luxury, Tasting, Experience, Bottle, Box
Production Technology: Woodwork, metalwork and upholstery techniques. Main box in dark stained smoked oak, with brass trims and a framed burgundy suede cladding around the walls.
Design Challenge: The biggest challenge was to create a truly unique product and with it an extraordinary event of not only whiskey tasting, but to interact with an exclusive product, providing the ultimate sensorial experience.
Research: The brief was simple: “to create the best and most luxurious whiskey that Ireland has ever seen.”

It was a blank canvas, with the highest of stakes, which is something that you don’t see very often from a brand – to really immerse onto design as way to truly develop and elevate a product, and to have the time and the mindset that every single detail needs to be ironed out to perfection, and only released when such notion is achieved.

When creating something of this calibre, the paradigm of packaging design and luxury design needs to shift, it needs to elevate, and it was my goal to bring, through a sensorial journey, not only just an appealing product to look at and to taste, but an immersive experience that reach all of its user’s senses, that tells the story and the magnitude of this whiskey without any words needed.

Every material, every detail, had to be singularly present: the dark oak throughout, setting the mood and the absorption of colour, the geometric gold details that strike the eyesight light a bolt, bringing light to the immense darkness of the wood textures, culminating inside with a rich, dark burgundy theme that helps to refract the natural colours of the whiskey.

Each component inside tells a story, and at the same time, interacts with the user in order to provide an intense whiskey tasting experience. Scent, colour, flavour, texture, sound. The Devil’s Keep design combines all of them into an intuitive experience, not just to taste, but to truly feel all the passion and dedication put into creating this ultra-rare, luxurious, collectible whiskey.
Inspiration: The Devil’s Keep is a unique single malt. An alchemy of water, wood, mastery and time, to create the finest whiskey that Ireland has ever made.

The rarest of whiskeys. A moment in time that can never be recreated. Unparalleled. Irreplaceable. Sublime. Enchantment is woven into every detail of its creation. Spirit that sees the age-old secrets of Ireland’s whiskey masters re-imagined in the vision of a new breed of craftsmen.
Project Duration: Product and Packaging developed since May 2019 for over a year until every single detail of both accessories and the whiskey maturation itself reached the ultimate level of quality.
Operation Flow: Drinking rare whiskey should be an experience, whether in the privacy of your home or the theatre of a Michelin starred restaurant.

A fine mist of the angels' share scents the air like cologne, with aged oak and vanilla, to transport you to The Devil’s Keep’s birthplace and its home of decades.

Whiskey poured decadently, with the sound of obsidian on glass. Whether you prefer your whiskey chilled or not, we would suggest that The Devil’s Keep is first enjoyed at room temperature.

A taste of barley to celebrate the earth. The same malted barley used to create The Devil’s Keep. A few drops of purest water using the golden pipette to release micelles within
the whiskey and unleash intoxicating flavours.

Now, and only now, are you ready to raise the Devil and experience one of the finest whiskies ever to come from Ireland’s shores.