Germain Robin California Brandy 瓶身标签、品牌识别 by Pierre Delebois

Germain Robin California Brandy 瓶身标签、品牌识别 by Pierre Delebois is a highly esteemed winner of the very prestigious 2021 A' Design Award 铜奖 in 包装设计 Competition Category.

铜包装· 2021

Germain Robin California Brandy 瓶身标签、品牌识别

by Pierre Delebois

Client: E&J Gallo

A' Design Award 铜奖 Winner in 包装 Category

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Verified Award Winner

Verify Award Status for #112020

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Germain Robin California Brandy 瓶身标签、品牌识别

Germain-Robin California Brandy 是为一款产自加利福尼亚的白兰地所设计的品牌识别与瓶身标签。其视觉识别简洁明快、直截了当，呼应了品牌不加修饰却毫不妥协的性格。标志将两位创始人的姓名上下排列，以一条细线分隔，藉此传达想象力与严谨执行之间的平衡。California Alembic 白兰地采用白色手工纸标签，以红色标注品种，并附有对蒸馏与陈酿工艺的精准说明。

The Recognition

About the A' Design Award 铜奖

Germain Robin California Brandy 瓶身标签、品牌识别是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Germain Robin California Brandy 瓶身标签、品牌识别将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Germain Robin California Brandy 瓶身标签、品牌识别出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: forceMAJEURE was asked to rebrand Germain-Robin, staying true to the ethos of the founders while providing the quality and premium queues to make Germain-Robin the brandy of choice for connoisseurs. Emulating the core brand value of unembellished while still being uncompromising, they chose to create a clean and straightforward look for the branding, and the new visual identity.
The logotype express the quiet and confident attitude of the brand: the name of the two founders are stacked and elegantly separated by a thin line: a quest for a perfect balance, the equilibrium between imagination and a rigor in execution.
The minimalist approach to the packaging of the 2 brandies follow the same philosophy:
The California Alembic brandy has a humble white crafted paper label that notes the variant in red, and a precise description of the distillation and aging methods of the brandy.
Inspiration: Germain-Robin began in 1982 as the unlikely union of two creative minds: Ansley Cole, a professor and Hubert Germain-Robin, a Cognac distiller. The two partnered to create Germain-Robin, the first California brandy that broke free from the constraints of Cognac. They crafted their brandy from traditional, alembic Cognac stills, but using unconventional, flavorful and complex California wine grapes. Embracing the rich tradition of hand-distillation while harnessing the potential of California wine, they set a new standard of excellence in brandy that has been recognized worldwide. Germain-Robin continues that tradition today – advancing the art of fine California brandy into a new era.
Team Members: Pierre Delebois, Executive Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager

Read the Press Release