The Adventures of Rabbit King 原创角色系列 by Zhang Xiao Yin

The Adventures of Rabbit King 原创角色系列 by Zhang Xiao Yin is a highly esteemed winner of the very prestigious 2021 A' Design Award 铜奖 in 平面、插画与视觉传达设计 Competition Category.

铜平面· 2021

The Adventures of Rabbit King 原创角色系列

by Zhang Xiao Yin

Client: Chenxingfu Cultural Co., Ltd.

A' Design Award 铜奖 Winner in 平面 Category

9,033

Verified Award Winner

Verify Award Status for #112327

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Adventures of Rabbit King 原创角色系列

《兔王历险记》是一个以一群蒸汽朋克风格兔子为主角打造的原创角色系列。系列以兔王为主线人物，并塑造了他的伙伴与对手。作品将复古未来主义的工业质感与柔软可爱的兔子形象相融合，形成极具视觉冲击力的黑色幽默风格。故事中，弗兰肯斯坦创造了兔王及其伙伴，他们踏上寻找传说中蓝色羽毛的冒险旅程。兔王勇敢、正直而睿智。该系列运用矢量图形、三维建模与3D打印技术制作完成，并以雕塑作为原型呈现。

The Recognition

About the A' Design Award 铜奖

The Adventures of Rabbit King 原创角色系列是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计The Adventures of Rabbit King 原创角色系列将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。The Adventures of Rabbit King 原创角色系列出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a bunch of steampunk rabbits starring Rabbit King and his friends and foes. We create the dark humor style series by combining the industrial future-retro style with the “soft” rabbit image to bring visual impacts. In the story, Frankenstein created the Rabbit King and his friends. They go on an adventure to find the legendary Blue Feather. The Rabbit King is brave, upright, and full of wisdom, acting as a agent of justice. We hope to pass on an attitude of actively seeking truth.
Dimensions & Packaging: Rabbit sculpture: 34 x 8 x 11cm, Bird sculpture: 23 x 23 x 24cm, Giant carrot sculpture: 23 x 23 x 25cm. Others are all digital files.
Tags: Rabbits, Steampunk, motorcycle, machines, fantasy
Production Technology: Vector graphics, 3D modelling, 3D printing, sculpture for prototype.
Inspiration: Grown-ups can believe in fairy tales too, and Rabbit King is the guardian of fairy tales in grown-up’s dream. He is a warm and innocent guy and is so adventurous. He goes on to search for the Blue Feather that represents hope on behalf of all of us who are busy making a living.
We hope that Rabbit King and his kindhearted friends can express a kind of friendship and happiness between partners. We do not want to convey a single esthetic. Rabbits can go steampunk, and you can be whoever you want.
Team Members: Zhang Xiao Yin
Sun Yu

Read the Press Release