Hd Communication Kft. 的作品 New HQ New Rules 导视系统

设计师 Hd Communication Kft. 的作品 New HQ New Rules 导视系统荣获了极具声望的 2021 A' Design Award 银奖，竞赛类别为平面、插画与视觉传达设计。

银平面· 2021

New HQ New Rules 导视系统

设计师： Hd Communication Kft.

客户: Magyar Telekom

平面类别A' Design Award 银奖获奖者

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关于 New HQ New Rules 导视系统

《新总部新规则》是为匈牙利电信新总部大楼打造的一套导视系统。该导视系统以视觉化方式呈现了一系列办公行为规范。设计风格简洁而不失趣味，使这些规则显得亲切友好，而非生硬的命令。插画以幽默且富有人情味的笔触描绘了日常办公场景，手绘般的模拟质感与建筑的宏大体量及现代气质形成鲜明对比。其用意在于唤起观者即时的情感共鸣，让人们带着微笑欣然遵守这些规则。

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关于A' Design Award 银奖

New HQ New Rules 导视系统是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计New HQ New Rules 导视系统将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。New HQ New Rules 导视系统是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: The task was to create a visual identity for a new set of rules on office behaviour in Telekom’s new HQ. The challenge was to make it loveable so people would not feel ordered or forced, rather inspired to respect them. The team developed a very CLEAN YET PLAYFUL design to underline that and create an instant emotional reaction in the viewer.
标签: Office building, Signage, Illustration, Design, System of Norm
灵感: The main inspiration was to reflect on a digital company’s everyday life in a very analogue way. The goal was to contrast the immensity and moderness of the building with a humorous and human touch. While creating the system of norm signage illustrations the focus was on the humour in office situations. The developed design wanted to communicate these rules in a way that makes people follow them with a smile on their face.
项目周期: Permanent
团队成员: Creative director: András Tarkovács
Art director: Ákos Polgárdi
Illustrator: Gergő Gilicze
Design Consultant: Scheitz András
Project manager: Netta Luzsi

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