设计师 Nicholas McMillan 的作品 Island Rain Spiked Sparkling Seltzer Packaging 荣获了极具声望的 2021 A' Design Award 铜奖，竞赛类别为包装设计。
铜包装· 2021
Island Rain Spiked Sparkling Seltzer Packaging
设计师： Nicholas McMillan
客户: Omaha Brewing Company
包装类别A' Design Award 铜奖获奖者
已验证的获奖者
验证 #112913 的获奖状态设计作品
关于 Island Rain Spiked Sparkling Seltzer Packaging
The brand and can designs for Omaha Brewing Company’s newest product, Island Rain, is inspired by island and beach-themed typography and subtly incorporates existing elements that can be easily distinguishable by those familiar to OBC, but not key to understanding the new spiked seltzer brand. The clean, crisp, white can is contrasted with splashes of color establishing a design language intended to target a younger consumer with easily identifiable flavors. Sold in an international market, Island Rain and Omaha Brewing Company look to positively impact the growing spiked seltzer market.
荣誉认可
关于A' Design Award 铜奖
Island Rain Spiked Sparkling Seltzer Packaging是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Island Rain Spiked Sparkling Seltzer Packaging将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Island Rain Spiked Sparkling Seltzer Packaging出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- The new logo is inspired by island and beach-themed typography while subtly incorporating elements that are easily distinguishable by those familiar with OBC, but not key to understanding the Island Rain brand.
A clean and crisp white can design compliments the logo and establishes a design language which will speak to a younger market, as well as, appeal to those who already enjoy Island Rain. Splashes of color allows for a consistent design with easily identifiable flavors. - 尺寸与包装
- 12 FL OZ Aluminum
Can Height 413mm
Diameter 211mm - 标签
- packaging, typography, clean, crisp, bright
- 生产技术
- The initial design was intended to be printed directly on substrate, instead the client decided to continue using shrink wrapped cans for the current production run.
- 设计挑战
- The most difficult challenge was to create a new and unique design that fulfilled the request of the client while not alienating a dedicated community who was already invested in the brewery.
Furthermore, a priority of this initiative was to produce a design that would allow for the lowest production cost available. Producing an eye-catching design that had to solve many marketing problems with a limited color palette also proved to be a challenge. - 研究
- Research Objectives
To determine how to distinguish OBCs new sparkling spiked seltzer from their existing beer products while also creating a product that would compete in a crowded market.
Research Methodology
Review of current client product design and that of potential competitors was observed. As the primary designer of past designs, I had knowledge of the aesthetic which the client wanted to move away from.
Data Collection
Qualitative
Participants and Experiments
Test market groups were introduced to the new product line to receive feedback before final production. - 灵感
- Inspired by the crisp, refreshing taste and flavors of the low calorie refreshment brewed in S. Georgia, the design looked to distinguish Island Rain as a unique product line that would be sold to international markets.
- 项目周期
- The project started in October 2019 in Omaha, Georgia USA and concluded in January 2020. Island Rain is now being distributed to international markets arriving on shelves in Guatemala in September 2020.
- 操作流程
- Pop open a can and enjoy the beverage that is Island Rain.
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