The Cairo Citadel 企业形象识别系统 by Rana Galal is a highly esteemed winner of the very prestigious 2021 A' Design Award 铁奖 in 平面、插画与视觉传达设计 Competition Category.
铁平面· 2021
The Cairo Citadel 企业形象识别系统
by Rana Galal
Client: Rana Galal
A' Design Award 铁奖 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #113295The Design
About The Cairo Citadel 企业形象识别系统
开罗萨拉丁城堡的企业形象识别系统是为埃及一处历史遗址所打造。该识别系统以"对比"为主题构建,并体现在"对比之城"这一标语中。黑与白为主色调,辅助色则指向城堡内曾发生的一段历史事件。双语标志采用整体块状构成,可拆分为两个相对而置的矩形,寓意文化的更迭变迁。主字体选用Helvetica Neue,因其简洁的几何形态。随后又依据同一理念开发了配套的导视系统。
The Recognition
About the A' Design Award 铁奖
The Cairo Citadel 企业形象识别系统是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计The Cairo Citadel 企业形象识别系统将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。The Cairo Citadel 企业形象识别系统因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Cairo Citadel is the small version of Cairo. And while supporting the use of Arabian design patterns as inspiration. The logo was created in a block form that can be splitter into two rectangles that are always located opposite of each other to represent the changes happening in the culture and place in a n abstract way. Black and white are the primary colors they reflect the brand's slogan which is the City Of Contrast. The secondary color was inspired by the blood created in the Massacre event happened inside the citadel. Lately an experimental sign system was developed with the same concept.
- Dimensions & Packaging
- The ratio of the logo is 2 squares to 5 squares. Helvetica New was chosen as the main typeface as it is a simple and very modern font. Also, it is somehow geometrical. The curves and angles of the font are similar to the logo type and this creates consistency and harmony.
- Tags
- Logo, Branding, Signage system, Typography, Visual Identity
- Production Technology
- Exploring different visual languages to develop a brand identity, logo design and signage system that is inspired from the Egyptian culture and local citizens.
- Design Challenge
- Showing the soul of the history and comparing it with the modern life was challenging enough. As I was filling the gaps between the present and the past. To bring that history into today's world, needed a deep research into all common aspects. At the research showed that the contrast happening within the culture, gives it its identity, power and balance look and feel in order to make it visually simple and unique. Effort and time helped into completing the puzzle and barring the complexity of the history within the turn up of simple and modern design. This place was the heart of a challengeable creative research.
- Research
- My research process mainly depends on the related designs within the culture and comparing between the old and modern Egyptian's lifestyle. The goal challenge was to shed the light on the importance of the Citadel that is full of heritage by giving it a powerful and fresh identity that reflects the culture and enhance a person's visit experience. My research journey for this project had to begin with spending a lot of time with the local and international visitors of the Citadel. I also invested many hours visiting and studying the brand's atmosphere, different religions, Islamic designs and guides. People who dedicated their lives to share the history and knowledge. They were the key of this project, as they opened my mind to new doors and visions. They taught me how to explore more by myself also I became a Tour guide assistant at the Cairo Citadel for a day. I took a deep dive into art, communications, history, literature and design. And at the end of this exhausting and exciting journey, I started sketching and building a clear and strong brand.
- Inspiration
- The Cairo Citadel was the seat of government in Egypt and residence of its rulers for 700 years, From the 13th to the 19th centuries. Developing a visual identity created a huge challenge; to represent the contrast existing inside and outside the place and reflecting it in a fresh and modern look. The exploration and research process led to a rich identity inspired by the citadel's atmosphere and usage. I designed a bilingual logo mark to fit all my target groups and presents it in an opposite way by combining curvy with edgy letter forms and placing them in an opposite layout.
- Project Duration
- 2019 German University in Cairo, 3 months During the bachelor in Graphic Design Degree.
- Operation Flow
- It produces a unique experience, where is also make people see the place in a new perspective through a simple and modern corporate identity.
- Patents
- Copyrights: Rebranding the Cairo Citadel, the city of contrast: Rana Galal
- Team Members
- none.
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