Heffron 朗姆酒瓶包装

设计师： Martin Zouhar

客户: The Green Tree Distillery

包装类别A' Design Award 银奖获奖者

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设计作品

关于 Heffron 朗姆酒瓶包装

Heffron 是为一家捷克酿酒厂生产的朗姆酒所做的包装设计。这款朗姆酒致敬捷克斯洛伐克军团——他们于1914年至1918年间在俄国作战，并助力捷克斯洛伐克共和国的建立。Heffron 是最后一艘将军团士兵从俄国载回欧洲的船只之名。设计灵感源自士兵们在漫长旅途中寄回家乡的信件。透明玻璃瓶容量为500毫升。标签采用带纹理的米白色纸张，运用邮票齿孔式模切工艺并搭配局部光油，以三色印刷完成。

荣誉认可

关于A' Design Award 银奖

Heffron 朗姆酒瓶包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Heffron 朗姆酒瓶包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Heffron 朗姆酒瓶包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

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媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Rum Heffron was created in honor to the Czechoslovak legions. They fought against the Bolsheviks in Russia in 1914-1918 and made a significant contribution to the establishment of the Czechoslovak Republic after the end of World War I. The rum was launched on the Czech market on the occasion of the centenary of Czechoslowak legionnairs return home after a long journey around the world (from Russia via Panama back to Europe).
尺寸与包装: Bottle: volume 500 ml, diameter 83 mm, height 191,5 mm.
Label: width 78 mm, height 58 mm.
标签: branding, packaging, alcohol, spirit, rum, ron, bottle, czech, history
生产技术: Transparent glass bottle. Label from textured creamy paper with letter stamp perforation die cut and local glossy varnish. Printed by three Pantone colors.
设计挑战: The challenge was to interpret the Czechoslovak legions values in an authentic way, engagingly and with dignity on the rum brand.
研究: I learned more about the historic context of my country and life destinies of soldiers fighting in the First and mainly also in the Second World War.
灵感: The long journey home (from Russia, via Panama to Europe) and the letters the legionnaires were sending home, are the inspiration for the concept. The name Heffron is the name of the last ship that carried legionnaires from Russia to Europe.
项目周期: This project started in July 2018 and was finished in August 2019 in Prague, Czechia.
操作流程: It is simple spirit bottle – there's no special function to it. The short legionnaires story on the label might be considered as educative.
专利: Trademark (2019) Palírna U Zeleneho stromu
图片版权: Photos of the bottles were made in studio Cotashon.