Primary Residence 字体设计 by Tianzhen Evleen Huang is a highly esteemed winner of the very prestigious 2021 A' Design Award 金奖 in 平面、插画与视觉传达设计 Competition Category.
金平面· 2021
Primary Residence 字体设计
Client: Evleen Huang
A' Design Award 金奖 Winner in 平面 Category
- 47,864
- Verified Award Winner
- Verify Award Status for #114115
The Design
About Primary Residence 字体设计
《Primary Residence》是一款字体设计作品，运用红、蓝、黄三原色，将极简的建筑形态转化为字母与数字。每个字符都呈现出建筑的一个局部，没有明确的入口或出口。楼梯、窗户与几何形体呼应了包豪斯运动与极简主义建筑，设计同时汲取了世界各地所观察到的楼梯与窗户的灵感。草图以真实建筑的照片为依据，在纸上手绘完成。其目标在于将形态与结构的识别性融为一体。
The Recognition
About the A' Design Award 金奖
Primary Residence 字体设计是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Primary Residence 字体设计将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Primary Residence 字体设计激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Primary Residence is an alphabet design that represents minimal architectural forms in typography with three primary colors: red, blue, and yellow.
Each letter and number represents a small part of the buildings without any apparent entry or existence. You may look at it with your own imagination to find the way in or out. You could even find connections from one character to the next.
The stairs, windows, and geometric shapes are dedicated to the Bauhaus architectural style and minimalism, with the primary goal of blending the form and identities of the structure together. - Dimensions & Packaging
- When the letter designs are applied to products, each one of them is given a unique identifying number.
- Tags
- Type, Typographic Architecture, Bauhaus Movement, Abstract, Minimalist
- Production Technology
- Started the sketches on paper, based on real architecture photography.
- Design Challenge
- The challenge of this project is finding ways to incorporate different elements of architectural forms with letters while making them look consistent and abstract.
- Research
- Each main element of the letter based on the research of the Bauhaus movement or the world architectures' photography.
- Inspiration
- The inspiration originally came from the Bauhaus Movement. Additionally, I was inspired by the design of stairs and windows from different parts of the world, like the fire escapes of old buildings in New York City and urban windows in European cities.
- Project Duration
- This project started in March 2020 in New Jersey.
- Operation Flow
- This archetype style helps the viewer gain a greater appreciation of the abstract building. The stairs, windows, all geometric shapes all dedicated to Bauhaus architecture and Minimalist building to blend with the form and identity of the structure.
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