设计师 Fengnan Lin 的作品 RYC Brand Identity 品牌形象 荣获了极具声望的 2021 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。
铜平面· 2021
RYC Brand Identity 品牌形象
设计师： Fengnan Lin
客户: Ryc
平面类别A' Design Award 铜奖获奖者
9,480
已验证的获奖者
验证 #114458 的获奖状态设计作品
关于 RYC Brand Identity 品牌形象
RYC品牌形象是为中国广州一家电子商务公司打造的企业视觉识别系统。标志由三个标点符号构成：感叹号代表专业，逗号代表坚持，句号则象征完美与全新的开始。字母R与购物车造型同标点符号相结合，以呼应所属行业。标点符号作为跨越国界的共通语言被加以运用。该视觉识别系统应用于名片、徽章、笔记本、礼品包装及帆布袋等载体，并采用银箔烫印与丝网印刷工艺。
荣誉认可
关于A' Design Award 铜奖
RYC Brand Identity 品牌形象是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计RYC Brand Identity 品牌形象将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。RYC Brand Identity 品牌形象出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.Exclamation point: for expertise, comma: for perseverance, full stop: for perfection, and also for new beginning and new pursuit.
- 尺寸与包装
- Business card 54mmx90mm
Badge 54mmx85mm
Pakag 260mmx330mmnote
Brochure 255mmx197mm
Canvas bag 320mmx390mm - 标签
- Responsible, Young, Creative, Brand, Corporate Identity
- 生产技术
- Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag ,etc. The process involves foil silver , screen printing.
- 设计挑战
- Find a suitable design language to reflect industry attributes and corporate culture.
- 研究
- Ruoyuchen's 10th anniversary, brand vision upgrade
- 灵感
- Guangzhou Ruoyuchen Technology Co., Ltd. is a well-known listed e-commerce company in China, which is a communicator between 30,000,000+ Chinese families and 70+ global quality brands.
The inspiration of the new logo comes from People, Communication and Globalization. There are many different literal languages around the world and punctuation marks are the unified language. Using basic punctuation marks: exclamation point, comma, period plus initial "R", and industry attribute "shopping cart", the three are combined, and a new LOGO graphic is born. - 项目周期
- Guangzhou,Guangdong Province,China,January 1th,2020
- 操作流程
- The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.
- 专利
- Guangzhou Ruoyuchen Technology Co., Ltd.
- 团队成员
- Fengnan Lin
Xiulin Chen
Jingxia Huang
Liqing Xian
Ziyang Zhuang
Yingqiang Zhang
Liqiong Yang - 图片版权
- Image #1: Designer Fengnan Lin,2019.
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