C-MAX Branding Identity 品牌形象识别 by Fengnan Lin

C-MAX Branding Identity 品牌形象识别 by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award 铜奖 in 平面、插画与视觉传达设计 Competition Category.

铜平面· 2021

C-MAX Branding Identity 品牌形象识别

by Fengnan Lin

Client: C-Max

A' Design Award 铜奖 Winner in 平面 Category

9,614

Verified Award Winner

Verify Award Status for #114759

探索更多 Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About C-MAX Branding Identity 品牌形象识别

C-MAX 品牌形象识别是为一家从事云计算与大数据业务的科技公司打造的视觉识别系统。标志将字母 CMAX 与常见的代码符号相结合,包括尖括号、连字符和箭头,象征运算以及数据的有序流动。黑色传递精准之感,而色彩丰富的辅助图形则寓意由科技构建的明亮世界。该识别系统应用于名片、工作证、笔记本和帆布袋等物料,采用四色印刷与UV上光工艺。

The Recognition

About the A' Design Award 铜奖

C-MAX Branding Identity 品牌形象识别是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计C-MAX Branding Identity 品牌形象识别将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。C-MAX Branding Identity 品牌形象识别出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The black of logo represents preciseness, and the colorful auxiliary color means to create a colorful world with high technology.
Dimensions & Packaging: Note book:180mmx130mm; Canvas bag:320mmx390mm
Tags: Brand visual upgrade, Cloud computing, big data, code, Visual Communication Design,
Production Technology: Logo and auxiliary graphics are used in many work scenes,such as business card,work card,notebook,canvas bag and so on.Process involves four-color printing,UV glazing.
Design Challenge: Looking for representative symbols and languages of computing classes.
Research: Most of the C-MAX teams are young and creative,the post-90/95s generation.This company wants to change the stereotype of technology companies between brands and industry.Therefore the logo is designed to black and white,and auxiliary graphics is colorful,C-MAX hopes to use high technology to calculate a colorful world.
Inspiration: People's impression of programmers remains in residence，rigorous , poor communication. However, Most of the C-MAX teams are young and creative ,the post-90/95s generation . C-MAX want to change the stereotype of technology companies between brands and industry.
The logo design is inspired by the international code. Code is a universal language without borders. Creative execution is the combination of code symbol elements "< >", "-", "→"and CMAX fonts.C-MAX company hopes to creat a colorful world with high technology by the new logo.
Project Duration: Guangzhou,Guangdong Province,China,January 1,2020
Operation Flow: Logo design inspiration from the code commonly used symbols,representing calculation; "",means calculation. "-",means moving data with arrow fonts represent a series of tasks performed by order.
Patents: Copyrights belong to Fengnan Lin, 2020.
Team Members: Fengnan Lin
Yingqiang Zhang
Liqing Xian
Image Credits: Image #1: Designer Fengnan Lin,2020.
Video #1: Creator Yingqiang Zhang, Liqing Xian,2020.