Xiaoning You 的作品 The Rice of Friendship 礼盒包装

设计师 Xiaoning You 的作品 The Rice of Friendship 礼盒包装荣获了极具声望的 2021 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2021

The Rice of Friendship 礼盒包装

设计师： Xiaoning You

客户: Zhimao Rice

包装类别A' Design Award 铜奖获奖者

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验证 #115327 的获奖状态

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设计作品

关于 The Rice of Friendship 礼盒包装

《友谊之米》是为中国黑龙江五常大米设计的礼品包装。外盒可容纳3公斤大米，分装于六个500克的小盒中，未开封的小盒便于储存存放。盒身与盒盖的通孔中嵌入隐藏磁铁，形成锁扣结构，可防止运输途中意外开启及表面刮擦。包装印刷插画描绘了两位人物隔山川相望、以中国传统礼仪相互作揖致意的场景。画面风格取意中国古典山水画，寓意深厚的友谊。

荣誉认可

关于A' Design Award 铜奖

The Rice of Friendship 礼盒包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计The Rice of Friendship 礼盒包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。The Rice of Friendship 礼盒包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This is the packaging design of a rice. picture tries to convey the founders' good wish that they are close friends with each other, and share the same ideal to guard "Rice Mountain" together, and look at each other on the bank of the Larin River.
尺寸与包装: Gift box: 287*183.5*88mm
Inside the box: 85.5*175*43.5mm
This package can hold 3kg, divided into 6 small boxes, each containing 500g. According to the size of each family meal to choose to open a few boxes, the remaining unopened more convenient to store.
标签: Wuchang City, rice, package,
生产技术: Gift box: 115g Earl paper, beige, four color single side printing, hot silver process.
Inside the box: 350g Earl paper, beige, four color single side printing.
设计挑战: Wuchang City is located in the northeast of China, has a long history of reputation for rice. It can be traced back to the Bohai Kingdom in the early Tang Dynasty (mid-7th century), when farmers in the Wuchang region planted rice.
The Rice Packaging is trying to reflect the spirit of Traditional Chinese culture, but also using modern elements. In the process of conception, the Designer consulted a large number of ancient Chinese landscape paintings, and tried to find the picture style that could fit with rice products.
研究: In China, the Packaging design of Wuchang Rice varies greatly, and many consumers attach great importance to the choice of packaging for gifts. The Product locates high-end gift of food, expresses: friendship of rice, bosom friend's gift. The Shape is similar to the gesture of salute in traditional Chinese culture, which makes the picture full of The Artistic conception of Zen and Chinese painting, thus conveying the relationship between people, people and nature of the product and the unique concept of pure natural ecological food in Wuchang area.
灵感: Wuchang Rice is one of the most famous rice varieties in northeast China. But the packaging design in the market is intermingled. The founder and his team just want to provide the public with high grade and quality products. Therefore, a performance of the packaging of rice is the need to have a unique style to design.
项目周期: The Project started in May 2015 in Harbin and finished in January 2016 in Beijing, and was exhibited in KunShan University of Taiwan in November 2017.
操作流程: The Box body and the opening and closing parts of it cover are equipped with magnets. that magnets are hidden in the through-hole, thus forming the lock of the box. that hidden magnet structure solves the defects caused by the opening and closing of similar packaging boxes and scratches on other products during transportation, and it looks more beautiful.
The User feedback to us that the taste of rice is very good, its packaging appears simple and elegant coexistence. During the holidays, gifts for friends, family, and coworkers are great.
专利: Trademark registration Number: 18066904
Trademark Holder: Wuchang Zhimao Rice Planting Professional Co-op
团队成员: Designer: Xiaoning You
Copywriter: Haiqi Wang
图片版权: Example: Image #1: Creator You Xiaoning, Friendship, 2015.
Example: Image #2: Creator You Xiaoning, Friendship, 2015.
Example: Image #3: Creator You Xiaoning, Friendship, 2015.
Example: Image #4: Creator You Xiaoning, Friendship, 2015.
Example: Image #5: Creator You Xiaoning, Friendship, 2015.