设计师 En Ke and Yuancao Pan 的作品 Nuscents 万花筒口红 荣获了极具声望的 2021 A' Design Award 铁奖,竞赛类别为包装设计。
铁包装· 2021
Nuscents 万花筒口红
客户: Shanghai Youfei Cosmetics Co., Ltd
包装类别A' Design Award 铁奖获奖者
已验证的获奖者
验证 #115479 的获奖状态设计作品
关于 Nuscents 万花筒口红
这款产品是对化妆品包装结构创新和发展的大胆尝试!为化妆品的设计和开发带来了新的思路和方向。该产品契合年轻人喜爱的"跨界设计"理念,以趣味和情感进行沟通。它能够在品牌文化、产品功能、环保理念和技术创新等方面推动整个化妆品行业的发展。该产品已获得中国和美国的专利,以及中美两国的设计奖项!
荣誉认可
关于A' Design Award 铁奖
Nuscents 万花筒口红是 A' Design Award 铁奖得主,这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Nuscents 万花筒口红将成为一件备受推崇、令人钦佩且被珍爱的创作,既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践,并拥有与专业知识和才华相结合的称职技术特性。Nuscents 万花筒口红因其严谨而受到尊重,旨在提供有助于让世界变得更美好的生活品质改善。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- Innovative application of cross-border packaging design, Design features: 1. Cultural innovation; 2.Functional innovation; 3.Environmental protection; 4. Technological innovation.
The moment the Kaleidoscope lipstick is opened, it is separated into two products, "The lipstick belongs to the mum, and the Kaleidoscope belongs to the kid!" This product is a gift between mum and kid, as well as a gift between friends, lovers and relatives! This is a product warm your heart! - 尺寸与包装
- Outer packaging size (kaleidoscope): length 18cm, diameter 3.6cm;
Internal product size (lipstick): length 14cm, diameter 1.4cm. - 标签
- Kaleidoscope, lipstick, dream, beauty, crossover design
- 生产技术
- The two products of lipstick and kaleidoscope are combined through innovative design and technology. The product structure stability problem, the collision problem between the glass material and the lipstick tube, and the heat preservation problem were solved.
- 设计挑战
- Difficulty 1: How to create and find an intermediate that can express the brand concept of "dream and beauty".
Difficulty 2: What kind of packaging can contain the common emotions of people under multiculturalism and resonate with most people? - 研究
- This product is a bold attempt to innovate and develop the packaging structure of makeup products! Bringing new ideas and directions for the design and development of makeup products. This product fits the "cross-border" product that young people love to communicate with interest and emotion. It can promote the development of the entire cosmetics industry in terms of brand culture, product function, environmental protection, and technological innovation. This product Environmental protection: not easily discarded packaging, greatly ease the waste generation, and has been put into the commodity market!
- 灵感
- The inspiration comes from people is yearning for dreams and beauty.
The kaleidoscope represents everyone is longing for beauty and dreams in childhood, while lipstick is people is pursuit of beauty after they grow up. Organically blending beauty and dreams, a single product has more functions! - 项目周期
- The project started in Shanghai in January 2019 and was completed in Shanghai in October 2019. It was listed on the Chinese market in December 2019.
- 操作流程
- 1. Using a kaleidoscope as the outer packaging of the long lipstick, the two products are combined.
2. Open the top cover of the kaleidoscope to take out the built-in long lipstick. (See Figure 2)
3. Take out the long lipstick, put back the top cap of the kaleidoscope, and the kaleidoscope can be used again. - 专利
- innovative packaging method! Chinese patent number: ZL201930669113.4; USA patent number: US10,606,088 B1.
Copyright: KE, EN.
Design features: 1. Cultural innovation: multicultural resonance; 2. Functional innovation: giving a single beauty lipstick more possible functions. 3. Environmental protection: The packaging method that is not easy to discard greatly reduces the generation of garbage. 4. Technological innovation: technological innovation and development to realize the above-mentioned functions. - 团队成员
- Creative Design: EN KE
Executive Design: EN KE
Executive Design: YUANCAO PAN
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