设计师 Ouzhu Huang and Qinjie Lu 的作品 Pure 产品包装荣获了极具声望的 2021 A' Design Award 铁奖，竞赛类别为包装设计。

铁包装· 2021

Pure 产品包装

设计师： Ouzhu Huang and Qinjie Lu

客户: Shenzhen Laika Technology Co., Ltd.

包装类别A' Design Award 铁奖获奖者

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色彩

设计作品

关于 Pure 产品包装

Pure 是一款宠物饮水机的包装设计。整体以蓝白为主色调，蓝色象征水，白色代表纯净。包装盒上印有产品五个面的二维剪影轮廓，让购买者能够直观了解盒内产品的确切造型，同时这些图形也起到装饰作用。渐变的蓝色调传达出洁净流动的水感。包装盒尺寸为300×210×220毫米，采用灰底白板纸搭配象牙卡纸、哑光膜、珍珠棉与艺术纸制作而成。

荣誉认可

关于A' Design Award 铁奖

Pure 产品包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Pure 产品包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Pure 产品包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
尺寸与包装: 300 mm x 210 mm x 220 mm
标签: Pet Product, Water, Pure, Packaging, Blue, White
生产技术: Clay Coated News Back(CCNB) cover with ivory board and dumb film, Pearl cotton and Art Paper.
设计挑战: The challenge is the Pure design team wants the packaging to visually show the exact product while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product, and the patterns can also satisfy the artistic appreciation of packaging-the gradual blue color aims to make consumers think of clean flowing water.
研究: LAIKA is committed to bringing better pet products to millions of families around the world. Under the raging epidemic situation, the Aqua pet water fountain can continuously provide filtered, sterilized clean water for pets, helping families with pets reduce the burden. The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
灵感: The Pure design team wants the packaging to visually show what product is selling and what it looks like while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product. In addition, the patterns can also satisfy the artistic appreciation of packaging. The gradual blue color aims to make consumers think of clean flowing water.
项目周期: In November 2020, the product was officially put on sale in TMALL flagship store in China. The products are now being shipped overseas and are expected to be sold in 8 countries by Amazon Laika Store, including the United States, The United Kingdom, Canada, Japan, France, Germany, Spain and Italy.
操作流程: Pure presented the five-angle two-dimensional silhouette of the product directly to consumers.
团队成员: Ouzhu Huang
Qinjie Lu
Yonjie Fang
图片版权: Graphic Designer Qinjie Lu, Pure Packaging, 2020
All Images Renderer Jiaqian Feng, 2020