Mengchao Wu, Hao Li and Sijia Zhang 的作品 Meet Rebrand 品牌

设计师 Mengchao Wu, Hao Li and Sijia Zhang 的作品 Meet Rebrand 品牌荣获了极具声望的 2021 A' Design Award 银奖，竞赛类别为平面、插画与视觉传达设计。

银平面· 2021

Meet Rebrand 品牌

设计师： Mengchao Wu, Hao Li and Sijia Zhang

客户: Meet

平面类别A' Design Award 银奖获奖者

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已验证的获奖者

验证 #115712 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

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设计作品

关于 Meet Rebrand 品牌

Meet是一家针对年轻人的韩式烧烤店。客户对孟超、郝和思嘉的任务是创造一个艺术指导和视觉识别，以表达生动的品牌形象并推广各种肉类。烤架上的肉的形状自然地呈现出几何形状。这个想法使他们达到了这一概念的里程碑，将不同的肉类、海鲜和蔬菜与特定的几何形状连接起来。各种形状组合和图案赋予几何图形俏皮而热辣的最终触感。

荣誉认可

关于A' Design Award 银奖

Meet Rebrand 品牌是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Meet Rebrand 品牌将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Meet Rebrand 品牌是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Meet is a Korean barbecue restaurant targeting young people. Our commission is to create an art direction and visual identity to express the vivid brand image and promote the various meats.
尺寸与包装: Business card: 88.9mm by 50.8mm
Punch card: 20mm by 260mm
Menu:215.9mm by 289.56mm; 107.95mm by 289.56nn
Various sticker sizes
标签: Branding, Graphic Design, Visual Identity, BBQ, Food
生产技术: Adobe suite, Video Production, Printing, Package Design
设计挑战: How to turn the strong emotional/physical feeling we get from bbq into a consistent but flexible visual language.
研究: Our research included 3 parts

1. Communications with the client.

2. Feeling research. we ate a lot of bbq(lol) to immerse ourselves in the emotion which bbq can directly convey. Moodboard is the result of this part. in the moodboard.

3. visual research.
灵感: The shapes of meats on the grill naturally present geometries, beef tongue as circle, pork neck as rounded rectangle, and beef rolls as cylinder. This idea leads us to the milestone of our concept, connecting different meats, seafoods and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch. We also take advantage of the most basic graphical element - grid, to represent grills, which is unexpected but also reasonable.
项目周期: 3 mouths
Executed in NYC and shanghai
操作流程: This project started with a conversation with the client. Through the conversation, we find out the ethos of the brand. Through further conversation and research, we gathered more information about the tone and language of Meet. Base on that, we developed the look and feel for Meet. Then, we apply this visual language to applications around this brand.
团队成员: Mengchao Wu
Hao Li
Sijia Zhang
图片版权: Art Direction: Formoj
Graphic Design: Mengchao Wu & Hao Li & Sijia Zhang
Animation: Hao Li