Piti Amornlertwattana 的作品 Prow Thai 品牌形象与包装设计

设计师 Piti Amornlertwattana 的作品 Prow Thai 品牌形象与包装设计荣获了极具声望的 2021 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2021

Prow Thai 品牌形象与包装设计

设计师： Piti Amornlertwattana

客户: Prow Thai

包装类别A' Design Award 银奖获奖者

26,464

已验证的获奖者

验证 #116727 的获奖状态

访问网站在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Prow Thai 品牌形象与包装设计

该设计旨在为Prow Thai打造清新现代的品牌形象，这是一个由泰国南部农业专家创立的初榨椰子油和化妆品品牌。包装设计灵感源自椰子的天然形态，采用圆点色彩图案和明亮的色彩组合，体现了产品背后的精湛工艺与活力。整体以白色为基调，令人联想到椰肉，象征着品牌的纯净、洁净与天然有机特性。

荣誉认可

关于A' Design Award 银奖

Prow Thai 品牌形象与包装设计是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Prow Thai 品牌形象与包装设计将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Prow Thai 品牌形象与包装设计是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The designer conception to design the Prow Thai to look like a handcrafted product with meticulousness and have a feeling of hand-made work, but the packaging must have a standard and can be sold abroad and online market. Therefore, the logo was designed to look simple and clean by using only logotype and packaging using a circular shape of a coconut, painted in color painting to make a dot graphic element, and divide the color group to separate products into categories. The background is used as the off-white of coconut meat to represent the cleanliness of cosmetic products.
尺寸与包装: Oil Height 230 mm x Diameter 110 mm, Lotion Height 130 mm x Diameter 65 mm
标签: branding, packaging, virgin coconut oil, cosmetic, lotion
生产技术: Bottle Material: Glass, PET Label: Sticker matte paper, offset printing
设计挑战: It is a project between the Thai government, entrepreneur, and designer and has a relatively short-term period to work. As for entrepreneurs, they lack experience and understanding of the design process. The designer must use the information to convince entrepreneurs to understand and to stick to their plans.
研究: Prow Thai is a traditional virgin coconut oil that was originally in the small southern provinces of Thailand, and they wanted to expand the market to foreign countries and online. But they lacked an understanding of the design and limited production plants. The designer was assigned to develop the brand image, redesign the packaging. After researching, it was found that the product is a quality organic goods that can only be obtained from parts of the South in Thailand. The designer decided to make the brand image more international but still look like a handcrafted product.
灵感: Prow Thai is a virgin coconut oil and cosmetics brand made from coconut oil, which are organic and indigenous products that require expertise and specialized knowledge from southern Thailand. The designer has to design a new brand also a packaging design and inspired by the form of the coconut and the beauty of the sea of southern regions of Thailand.
项目周期: The project Started in March 2020 and finished in June 2020 in Bangkok Thailand.
操作流程: The designer focuses on simplicity and cleanliness to communicate the image of organic products but adds the dot painting pattern is inspired by coconut shape to get the feeling of local handicraft.
图片版权: Images #1-#4: Piti Amornlertwattana
Image #5: Image by www.freepik.com, www.pexels.com