Mateus Matos Montenegro 的作品 Cafe Soul 视觉识别系统

设计师 Mateus Matos Montenegro 的作品 Cafe Soul 视觉识别系统荣获了极具声望的 2022 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2022

Cafe Soul 视觉识别系统

设计师： Mateus Matos Montenegro

客户: Cafe Tunico

平面类别A' Design Award 铜奖获奖者

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已验证的获奖者

验证 #117271 的获奖状态

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色彩

设计作品

关于 Cafe Soul 视觉识别系统

Cafe Soul 是为一个咖啡品牌打造的视觉识别与包装设计。该咖啡由百分之百阿拉比卡豆制成，并以亲民的价格提供。识别系统采用模块化标志，其构成元素可自由组合，形成众多不同的面孔与纹理。视觉语言轻盈而年轻，旨在触达全新的年轻消费群体。包装以四色印刷工艺搭配四种潘通专色，印制于铝质结构材料之上。数字"七"指的是共同经营这座咖啡农场的七位家庭成员。

荣誉认可

关于A' Design Award 铜奖

Cafe Soul 视觉识别系统是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Cafe Soul 视觉识别系统将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Cafe Soul 视觉识别系统出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Cafe Soul brand was born from the need of Cafe Tunico, a family brand, on a farm managed by the 7 children of Mr. Tunico, to have 100 percent Arabica coffee that is even more popular and accessible, yet in a very competitive market share. So there was a need for Cafe Soul to stand out, breaking the barriers of the popular, while maintaining the same quality of its tradition and work.
This is how Cafe Soul came about, a coffee for all, for workers and lovers of good handcraft coffee, of the highest quality and at an affordable price to all social classes.
尺寸与包装: The packaging materials are still under development, looking for the possibility of producing with recycled plastics and taking care to bring the same brand experience.
标签: Coffee, soul, cafe tunico, tunico, budget, handcraft, handmade, premium
生产技术: For the packaging, it was used a four-color print process with 4 specific pantones colors, PANTONE 7667 C, PANTONE 2577 C, PANTONE 2756 C and PANTONE 2597 C, in an aluminum structured package.
设计挑战: The big creative challenge was to develop a brand for a new market, one with 100% Arabica coffee at affordable prices, and trying to reach younger and new generations. All that and competing with cheap brands and their saturated market.
Based on the inspiration, the design is a changing, young, modern visual pattern that adapts to different shapes and elements. A design that is not unique, but that plural with Joy, Plurarity, the Soul, and an element that referred to its umbrella brand, Cafe Tunico, the number 7 of the seven children of Mr. Tunico, who plant and produce as a family.
研究: From a marketing survey among consumers of budget coffee brands, we saw an empty space for high quality coffees at an affordable price for everyone.
In the survey, we also concluded a failure to communicate with younger consumers entering the job market. A community that values quality at a fair, inclusive and light price.
Within those two premises, Cafe Soul was developed to reach everyone in this new and ever evolving society.
A pre-marketing was carried out before launching on the market, which takes place in the second half of 2022. With that, it is already well accepted wherever it is presented.
灵感: Soul coffee was created aiming a lighter, younger and more inclusive language.
The concept is based on carpe diem, living well, living in harmony and, at the same time, not taking life too seriously. It makes us feel good in every way, from the smells to the tasting, feeling the flavor and being enveloped by its properties, a unique and FUN experience of well-being after having a cup.
A democratic quality coffee. Soul is in the essence of each one. It is at the heart of pluralism and diversity. Soul is in the essence of coffee,
IT IS COFFEE WITH SOUL.
项目周期: The project started in January 2021 in Minas Gerais, Brazil, and finished in January 2022.
操作流程: The elements of the logo transform and interact, creating an unlimited number of faces and textures, bringing the whole concept of the brand of its youth and lightness, setting it apart from all its competitors. A design for everyone, a concept of diversity and representativeness. A coffee for everyone and every occasion. Fresh, Fun, Light and Young.
团队成员: Designer: Mateus Matos Montenegro
Copywriter: Ricardo Montenegro Pessanha