Yingbo Qiao 的作品 Don't Lose Your Biculutural 整合广告宣传活动

设计师 Yingbo Qiao 的作品 Don't Lose Your Biculutural 整合广告宣传活动荣获了极具声望的 2021 A' Design Award 银奖，竞赛类别为广告、营销与传播设计。

银广告· 2021

Don't Lose Your Biculutural 整合广告宣传活动

设计师： Yingbo Qiao

客户: Sparrow Creative Lab

广告类别A' Design Award 银奖获奖者

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关于 Don't Lose Your Biculutural 整合广告宣传活动

《别丢失你的双重文化》是为一家民族电视频道服务打造的整合广告宣传活动。该活动包含八张海报，每张海报的标题分别以不同语言书写：葡萄牙语、中文、阿拉伯语、俄语、日语、法语、意大利语和印地语。视觉设计采用像素艺术，并以电视测试信号图案为构架核心，寓意"失去"的那一刻。各参与国家的象征符号相互融合，构成统一而多元的图像。其目的在于鼓励移民社群传承自身的语言与文化遗产。

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关于A' Design Award 银奖

Don't Lose Your Biculutural 整合广告宣传活动是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Don't Lose Your Biculutural 整合广告宣传活动将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Don't Lose Your Biculutural 整合广告宣传活动是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

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媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: To leverage Xfinity Ethnic Channel’s patented brand promise of multicultural provider by showing it in dramatic fashion, rather than just saying it in a straightforward way. To further reinforce the theme the solution was built around fully embracing the TV test pattern which alludes to the moment of “loss”. Its ties Ethnic channels including Brazil, China, France, Italy, Japan, India, Russia, middle east by connecting the symbols of the participating countries to create a diverse feeling.
尺寸与包装: The eight posters contain eight different languages in title to interpret the main idea -Don’t lose your bicultural.
标签: Culture diversity, Ethnic Channel, Culture integration,
生产技术: Pixel art in using at the design. Pixel art is a type of digital art that harks back to the early days of computer graphics, where there were only a limited number of pixels on screen, and so any visuals you created looked quite crude and blocky.
设计挑战: The loss of language undermines a people's sense of identity and belonging, which uproots the entire community in the end. They may become incorporated into the dominant language and culture that has subsumed them, but they have lost their heritage along the way. Xfinity Ethnic Channel knows how important your languages are.
研究: Cultural loss usually occurs when a smaller group encounters or becomes wrapped up in a larger, more dominant culture.immigrants just learning to speak English, which is what most Americans focus on.One reason for Xfinity Ethnic Channel can save your roots is that English typically replaces the language of one’s immigrant parents and grandparents. As a result, linguistic assimilation sometimes fuels efforts to regain the language and heritage that has been lost.
灵感: As a pioneer spot, the Bay Area has long been a destination for immigrants from within the United States and abroad, and boasts one of the most diverse populations in the country; Therefore, people who live here all have most commonly understood form of assimilation is that of cultural assimilation. Especially for minorities. they are eager to find a way to maintain their own culture, and need a TV platform like Xfinity Ethnic Channel to help them to achieve their goal of cultural integration.
项目周期: The project started in November 2020 in San Francisco and finished in January 202.
操作流程: Compared with the same period last year, one month after the advertising campaign was launched, channel subscriptions have increased by 25%。
团队成员: Yingbo Qiao
图片版权: Illustration/Creative Director: Yingbo Qiao