Moneta 品牌识别

设计师： Kyle Mani

客户: Moneta Intel

平面类别A' Design Award 银奖获奖者

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验证 #117922 的获奖状态

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关于 Moneta 品牌识别

OWDT受聘设计了一套灵活、动态且具有技术包容性的识别系统。我们致力于在品牌标志中突出Moneta所采用的技术。该设计巧妙地解决了平衡品牌地理定位特征与数据类型视觉元素的挑战。如今，Moneta的品牌识别系统能够清晰地引领其高度专业的技术受众进入全球最具动态性的地理定位技术领域。

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关于A' Design Award 银奖

Moneta 品牌识别是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Moneta 品牌识别将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Moneta 品牌识别是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: OWDT was hired to design a flexible identity system that was dynamic and technically inclusive. The project also encompassed brand strategy, positioning, messaging, and digital design. OWDT planned and developed a complete brand architecture and supporting assets.
尺寸与包装: This is a mobile application in addition to a web application component. There is no dimension or packaging specification associated with this product.
标签: branding, web design, identity design, logo design
生产技术: There is a patented process used by Moneta resulting in high-resolution geopositioning. Our technology has helped a multitude of organizations; from asset tracking for heavy industries to contact tracing to fight internal epidemics. The technology uses 3 data sets collected from 3 sources to accurately Geoposition the user, Bluthouth, Triangular Geolocation technology, and Geohashing. Combining the above with Geofencing, we can always eliminate bad data as well as bad actors to provide high-res geopositioning data.
设计挑战: In order to tackle the creative changes for the branding process, we needed to establish a dynamic structure for the brandmark that can showcase a simple and yet connected design to the concept. We used M as the hallmark for the brand and as the brandmark and used the various technologies used in the application to shape the letter M. Then we animated and created a rotational structure for the M to pass along the message.
研究: Most geopositioning products only use one aspect of geopositioning of the device in order to determine the location of the device. While this system works to a certain degree, it lacs the accuracy that is needed in a certain context such as contact tracing where the distance has to be calculated to a few meters. By combining various radio signal data collection and proper calculation algorithms, we were able to resolve one of the most difficult geopositioning challenges of our time.
灵感: We made it our purpose to highlight the technologies used by Moneta in the brand mark. The design gracefully overcame the challenge of balancing the brand's Geopositioning characteristics and data type visuals. Moneta's brand identity now clearly leads its highly technical audience to the world's most dynamic Geopositioning technology.
项目周期: 6 months, Houston, Texas, USA
操作流程: Moneta's brand identity leads the technical audience to Geopositioning technology.
专利: Patent Pending
团队成员: OWDT as an organization has been responsible for the development of this product.
图片版权: Patent Pending