设计师 Tsuyoshi Omori 的作品 Three Emotions 品牌形象 荣获了极具声望的 2021 A' Design Award 铁奖，竞赛类别为平面、插画与视觉传达设计。
铁平面· 2021
Three Emotions 品牌形象
设计师： Tsuyoshi Omori
客户: NPO Hansen's Disease Sanatoria World Heritage Promotion Council
平面类别A' Design Award 铁奖获奖者
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关于 Three Emotions 品牌形象
《三种情感》是为日本一家非营利组织打造的品牌形象。该组织致力于推动将麻风病疗养院列入联合国教科文组织世界遗产名录。标志由三个象形图组成，分别表达痛苦、悲伤与希望。每个象形图的嘴部被排列成桥的形状，同时也可解读为字母H。这座桥指向一座真实的桥梁，它建于一座岛上，岛上矗立着两所疗养院。594×841毫米的海报在托儿所、幼儿园和医院中展出。
荣誉认可
关于A' Design Award 铁奖
Three Emotions 品牌形象是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Three Emotions 品牌形象将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Three Emotions 品牌形象因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。
设计幕后
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由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- The logo and poster of a non-profit organization that aims to have Hansens sanatoriums inscribed on UNESCO's World Heritage List conveys the message that the tragic past of Hansen’s disease patients must not be forgotten.
- 尺寸与包装
- Poster: Width 594mm x Height 841mm
- 标签
- leprosy, non-profit organization, Hansen Disease Sanatoria, Hansen Disease, Logo
- 生产技术
- First, we designed pictograms that illustrate three emotions - Agony, sadness, hope - that patients have experienced for years. Then we arranged the mouth parts of each pictogram into bridge-shape to show the will of serving as a mediator of tragic history for future generations. It also looks like an alphabet H, taken from the first letter of the disease.
- 设计挑战
- To reach a wider audience regardless of nationality or generation, we have struggled to design a straightforward, catchy and intuitive logo as much as possible. Successfully, the logo has profound implications, and posters that tell those stories are put up on walls at nursery schools, kindergartens and hospitals today. The logo also appears in the text for history class at local schools.
- 研究
- The bridge design was inspired by the actual Oku-Nagashima Bridge. It opened in 1988 on the Nagashima Island where two sanatoriums are located, as the result of efforts and struggles by sanatorium residents. Dubbed as Human Recovery Bridge, it has been a symbol of the residents fight against discrimination and prejudice. Now that their average age is over 85, we need to act for them.
- 灵感
- Our challenge was to tell their noble mission to a wider audience. Their strong will not to repeat negative history is elaborately expressed here. Today, amid the prolonged Covid-19 crisis, we are seeing heartless and cruel behaviors or utterance more often. The strong message behind the logo resonates with us furthermore.
- 项目周期
- This logo was released in May 2019, updated in April 2020.
- 操作流程
- Posters with the logo are put up on walls at nursery schools, kindergartens and hospitals today, helping raise awareness of youngsters who will support our brighter future. To support their action, the logo and key visual can be downloaded. Such as smartphone standby display or sticker can be downloaded for free from website.
- 专利
- Copyrights belong to NPO Hansens Disease Sanatoria World Heritage Promotion Council, 2019.
- 团队成员
- Arte Director and Designer: Tsuyoshi Omori
Photographer: Hikaru Kodani
Translator: Yukiko Nishikawa - 图片版权
- Image＃1:Photographer Hikaru Kodani, 2020.
Image＃2:Photographer Hikaru Kodani, 2020.
Image＃3:Photographer Hikaru Kodani, 2020.
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