Vilajuiga Lightly Sparkling Water 矿泉水瓶 by Mos

Vilajuiga Lightly Sparkling Water 矿泉水瓶 by Mos is a highly esteemed winner of the very prestigious 2021 A' Design Award 银奖 in 包装设计 Competition Category.

银包装· 2021

Vilajuiga Lightly Sparkling Water 矿泉水瓶

by Mos

Client: More On Simplicity

A' Design Award 银奖 Winner in 包装 Category

26,641

Verified Award Winner

Verify Award Status for #118323

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Vilajuiga Lightly Sparkling Water 矿泉水瓶

Vilajuiga微气泡水是一款盛装天然含气矿泉水的玻璃瓶。瓶身采用纯白玻璃制成，选用这种材质是因其具有极高的透明度。标签的蓝色调在玻璃中折射出柔和的蓝色光影。不对称的造型与有机的形态灵感源自恩波尔达（Emporda）地区——那里的岩石被特拉蒙塔纳风长年侵蚀。从不同的视角观察，瓶体的几何形态会呈现出多种不同的样貌。修长的瓶颈有助于水流顺畅倾倒，也使瓶身便于握持携带。瓶身直径65毫米，高220毫米。

The Recognition

About the A' Design Award 银奖

Vilajuiga Lightly Sparkling Water 矿泉水瓶是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Vilajuiga Lightly Sparkling Water 矿泉水瓶将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Vilajuiga Lightly Sparkling Water 矿泉水瓶是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unique, rare, and singular, a naturally carbonated mineral water (no added carbon dioxide). The shape becomes simple, discreet and at the same time innovative. Due to the pureness and the high transparency of the glass and the blue of the label, it slightly makes some blue shades in the bottle. Thanks to its geometry, depending from which perspective you look at the bottle, you perceive several shapes.
Dimensions & Packaging: Diameter: 65mm / Height: 220mm
Tags: Vilajuiga, Water, Bottle, Beverage, Drinks, Packaging, Product
Production Technology: The material is 100% white glass, pure transparency.
Short and limited production.
Bottle produced in Italy and labeled in Catalonia.
Design Challenge: The hardest part of this project was creating a link between the new brand, Vilajuiga and the owner brand, Grifols. Grifols is a pharmaceutical company that has as their values the quality and safety of their products, also its brand color blue. So we had to create a packaging that reflects this pharmaceutical pureness and quality. So we selected 100% white glass, for its impeccable transparency. Also, in the two bigger bottles, we introduce Grifols blue brand color in the inner part of the label. This had two main ideas, to make Grifols even more part of the brand, and also to make some blue shades in the bottle.
Research: Historical research, water quality, type of materials, forms, environment, etc. The objective was to understand the 100 years of the company and the new owner capabilities. The participants where technicians, cooks, elderly town citizens, etc. The result was the new bottle, accepted for all, the consumers, the new owners, the cooks, the society.
Inspiration: The design stands out for its asymmetry and the organic shapes that show its "Emporda" origin. The changing geological environment and the territory modelled by the tramuntana wind, with rocks eroded, has inspired the bottle design.
Project Duration: The project started in 2018 in Catalonia, Spain and finished in 2020 in Catalonia, Spain.
Operation Flow: The long neck of the bottle makes the water flow impeccably and helps the professionals because it's perfect for carrying many bottles at the same time. Also, its heaviness helps them when the bottles are on a tray. In this product the real benefit comes from the product itself. Vilajuiga water was catalogued as a medicinal water. The label and the pure transparent glass want to reflect these characteristics.
Patents: Design number: 004677474-0001, Class number 09.01, Owner ID number 884150.
Team Members: David Grifols,
David Roselló.
Image Credits: Design number 004677474-0001
Owner ID number 884150