Adrenaline Space 能量饮料包装 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award 银奖 in 包装设计 Competition Category.
银包装· 2021
Adrenaline Space 能量饮料包装
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award 银奖 Winner in 包装 Category
Verified Award Winner
Verify Award Status for #118783The Design
About Adrenaline Space 能量饮料包装
Adrenaline Space 是一款在俄罗斯销售的能量饮料限量版包装设计。该设计以太空探索为主题，呼应品牌鼓励消费者突破自我极限的定位。深蓝色背景之上，闪耀的金色星辰汇聚成璀璨星系，形成一种视觉召唤，引领人们攀登新的高度。包装同时传达了添加果汁的产品信息，并突出展示了咖啡因、维生素和牛磺酸等成分及其功效。该概念是应零售客户的委托需求而开发的。
The Recognition
About the A' Design Award 银奖
Adrenaline Space 能量饮料包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Adrenaline Space 能量饮料包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Adrenaline Space 能量饮料包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Adrenaline Rush, an established powerful and bold energy drink brand available in Russia, created Adrenaline Space as limited edition offer and celebration of space exploration. In response to a retail client inquiry, Adrenaline Rush investigated the brand positioning of, Yes you can, in relation to the concept of space and exploring new galaxies, as well as challenging consumers to expand beyond their personal limits.
- Tags
- Packaging, Beverage
- Inspiration
- The Adrenaline Space packaging features a visually striking galaxy of gleaming gold stars set against a deep blue background, meant to remind and motivate the consumer to go beyond their comfort zone and reach new heights with their goals. The packaging also highlights the addition of juice as well as product ingredients and benefits of caffeine, vitamins, and taurine.
- Team Members
- PepsiCo Design & Innovation
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