设计师 Bo Yang 的作品 Xixia King 葡萄酒 荣获了极具声望的 2021 A' Design Award 铜奖,竞赛类别为包装设计。
铜包装· 2021
Xixia King 葡萄酒
设计师: Bo Yang
客户: Beijing Bofly Design Co.,Ltd
包装类别A' Design Award 铜奖获奖者
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关于 Xixia King 葡萄酒
这是一款葡萄酒包装设计。酒标造型为橡木桶形状,金色部分巧妙地呈现出葡萄酒从桶中缓缓流入酒杯的形态。握住酒瓶时,仿佛手中握着一只金色的酒杯。酒标表面的凹凸纹理图案源自岩画。西夏王品牌标志字体采用西夏古文字风格设计,具有浓厚的地域文化特色。
荣誉认可
关于A' Design Award 铜奖
Xixia King 葡萄酒是 A' Design Award 铜奖得主,这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品,印证了其设计师丰富的经验、想象力与机智。预计Xixia King 葡萄酒将成为一件备受推崇、令人钦佩且被珍爱的物品,兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践,并因注重细节而出类拔萃。Xixia King 葡萄酒出色地满足需求,触动渴望,迷住情感,并吸引好奇心。
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由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- It’s a packaging design of wine. The wine label's shape is oak barrel. The golden part is like the wine slowly flow down the barrel into a glass shape cleverly. When you hold the wine bottle it's just like holding a golden glass in your hand. The patterns concave and convex texture on the label comes from rock paintings. The brand logo font of Xixia King is designed in the style of Xixia ancient characters, which has strong regional cultural features.
- 尺寸与包装
- Bottle: Height 325mm×Diameter 74mm, Label: Length 165mm×Width 72mm
- 标签
- Creative ingenuity, Elegance and dignity, Regional characteristics,Concise,Impressive, Interesting
- 生产技术
- The material is environment-friendly special paper, bronzing and concave convex process, bottle label special-shaped die cutting.
- 设计挑战
- How to reflect the regional characteristics from the packaging and reflect the local culture and customs? This is a packaging design that integrates regional cultural features and product attributes into creativity.
- 灵感
- The vineyards of this wine is on the eastern foothills of Helan Mountain. It is one of the most suitable places for grape growing and wine brewing in the world. The patterns concave and convex texture on the label comes from rock paintings, which is the most representative cultural heritage of Helan Mountain. It not only embodies the regional advantages of this wine, but also has artistry. The wine label adopts gold and concave convex process, which is a royal symbol of attribute and dignity.
- 项目周期
- The project started in January 2020 in Beijing and finished in March 2020 in Beijing.
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